Date-wise News
Vivid: The game changer - Social media & Aam Aadmi Party?blur=25

AAP’s emergence on social media is testimony to the opportunity for alternate options in the political spectrum & also to the emergence of participative governance, says Annurag Batra of exchange4media

Annurag Batra Nov 4, 2013 9:58 AM

Guest Column: Decoding the new & complex OOH ecosystem?blur=25

In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group

Haresh Nayak Nov 4, 2013 9:46 AM

Radio Recap: A creative lens of shows that have created smiles?blur=25

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Kingfisher takes to crowd sourcing to create a new lingo - ‘Kinglish’?blur=25

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

Rediff’s data journalism shows Congress lags BJP, AAP on Twitter for Delhi polls?blur=25

The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists

exchange4media Staff Nov 4, 2013 8:36 AM

TDSAT directs Sun, ESPN & Sony to provide their signals to JAINHITS?blur=25

With this judgement, JAINHITS can now provide more than 250 channels, including the over 50 TV channels of Media Pro, MSMD (Sony), Sun and ESPN

exchange4media Staff Nov 4, 2013 8:31 AM

“OOH needs to adopt tech innovation as one of the big differentiators”?blur=25

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

Simran Sabherwal Nov 4, 2013 8:25 AM