Date-wise News
Vivid: The game changer - Social media & Aam Aadmi Party

AAP’s emergence on social media is testimony to the opportunity for alternate options in the political spectrum & also to the emergence of participative governance, says Annurag Batra of exchange4media

Annurag Batra Nov 4, 2013 9:58 AM

Guest Column: Decoding the new & complex OOH ecosystem

In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group

Haresh Nayak Nov 4, 2013 9:46 AM

Radio Recap: A creative lens of shows that have created smiles

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Kingfisher takes to crowd sourcing to create a new lingo - ‘Kinglish’

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

Rediff’s data journalism shows Congress lags BJP, AAP on Twitter for Delhi polls

The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists

exchange4media Staff Nov 4, 2013 8:36 AM

TDSAT directs Sun, ESPN & Sony to provide their signals to JAINHITS

With this judgement, JAINHITS can now provide more than 250 channels, including the over 50 TV channels of Media Pro, MSMD (Sony), Sun and ESPN

exchange4media Staff Nov 4, 2013 8:31 AM

“OOH needs to adopt tech innovation as one of the big differentiators”

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

Simran Sabherwal Nov 4, 2013 8:25 AM