AAP’s emergence on social media is testimony to the opportunity for alternate options in the political spectrum & also to the emergence of participative governance, says Annurag Batra of exchange4media

Annurag Batra Nov 4, 2013 9:58 AM

In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group

Haresh Nayak Nov 4, 2013 9:46 AM

Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces

Saloni Surti Nov 4, 2013 9:27 AM

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists

exchange4media Staff Nov 4, 2013 8:36 AM

With this judgement, JAINHITS can now provide more than 250 channels, including the over 50 TV channels of Media Pro, MSMD (Sony), Sun and ESPN

exchange4media Staff Nov 4, 2013 8:31 AM

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

Simran Sabherwal Nov 4, 2013 8:25 AM