“OOH needs to adopt tech innovation as one of the big differentiators”

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

e4m by Simran Sabherwal
Updated: Nov 4, 2013 8:25 AM
“OOH needs to adopt tech innovation as one of the big differentiators”

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash More

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube