“OOH needs to adopt tech innovation as one of the big differentiators”

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

by Simran Sabherwal
Published - Nov 4, 2013 8:25 AM Updated: Nov 4, 2013 8:25 AM
“OOH needs to adopt tech innovation as one of the big differentiators”

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash More

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