karan bajaj?blur=25

Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate doubling month-on-month after acquisition by BYJU'S and teaching math along with coding to students

Simran Sabherwal Oct 6, 2020 8:47 AM

Tier II-III is MY FM's secret weapon?blur=25

Harrish Bhatia, CEO, MY FM, tells us that breaking even in three years will be the aim behind bidding for frequencies, explaining the science of playing songs and how listeners in Tier II and Tier III markets differ from metro listeners

Simran Sabherwal Jul 24, 2015 8:48 AM

"The effort of marketing our brands needs to have a more positive impact on society" Marc Mathieu?blur=25

Be it the Dove Sketches, Kan Khajura Tesan or Help a child reach 5, Unilever has looked at being a force for good, purposeful and helping improve lives of their consumer. And in the process, garner impressive growth along the way says Marc Mathieu - Global SVP - Marketing Unilever

Simran Sabherwal Mar 21, 2015 10:55 AM

“OOH needs to adopt tech innovation as one of the big differentiators”?blur=25

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

Simran Sabherwal Nov 4, 2013 8:25 AM

Biz grows by leveraging opportunity, not by only solving problems: Marten Pieters?blur=25

While the current economic slowdown has customers tightening their purse strings, the MD & CEO of Vodafone India lists out six rules for companies to find new pockets of growth

Simran Sabherwal Oct 31, 2013 8:15 AM

India has always existed in a VUCA world: R Gopalakrishnan?blur=25

The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others

Simran Sabherwal Oct 31, 2013 7:56 AM

TTK Prestige brings back its iconic tagline to engage millennial women?blur=25

Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women

Simran Sabherwal Oct 30, 2013 8:00 AM

Acer looks at customer engagement to ramp up profits?blur=25

Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers

Simran Sabherwal Oct 18, 2013 8:45 AM

"Brands need to focus on innovation & consumer-engaging outdoor activities"?blur=25

There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta

Priyanka Nair Oct 18, 2013 8:10 AM

Consumers live their lives seamlessly across online & offline: Viral Oza?blur=25

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

Simran Sabherwal Oct 17, 2013 8:33 AM

Mobility, social, cloud & Big Data are trends to focus on: Tyler Bryson?blur=25

The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India

Simran Sabherwal Oct 1, 2013 7:40 AM

Phase III auctions may not see reduction of minimum frequency separation?blur=25

Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now

Simran Sabherwal May 15, 2013 8:06 PM

Taking the gut feel out of decision making?blur=25

MEC’s online tool, Partnership Intelligence, is aiding marketers by providing in-depth analysis into consumer interest, media consumption and attitudes towards partnership platforms

Simran Sabherwal Mar 7, 2013 3:27 AM