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Haresh Nayak, Regional Director, Posterscope APAC and MD, Posterscope Group India on the vast potential, for digital OOH advertising to interact with and have an impact on consumers in their daily lives
Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% YOY, faster than online, radio or overall advertising growth
Haresh Nayak, Regional Director, APAC & MD, Posterscope, says advertisers need to be where maximum consumer indulgence is - malls & multiplexes
In today’s increasingly complex world OOH needs a much more advanced positioning that keeps it relevant to consumers and advertisers alike, says Haresh Nayak, MD, Posterscope Group
The OOH industry follows a ruthless Darwinian trajectory. To succeed, we need to be associated with the future, says the MD of Posterscope
Near Field Communication can revolutionise the retail space and bridge the knowledge gap, says Haresh Nayak of Posterscope India
Digital can help link OOH to radio or print – be it through QR codes, augmented reality, NFC or visual search, says Haresh Nayak of Posterscope
As the media market grows increasingly complex and fragmented, more than ever the industry needs to prove that out-of-home can truly prosper. While not cheap, sound research standardised across multi-markets and regions is the answer, believes Haresh Nayak, Managing Director, Posterscope Group India.
All media face enormous challenges, and the biggest challenge of all is for media to demonstrate value in an increasingly complex market. In the OOH space, clients need to know what’s in it for them and why OOH delivers, writes Haresh Nayak, Managing Director, Posterscope India, explaining how research and collaboration are the keys to success...
Haresh Nayak 09-September-2011
From the consumers’ point of view the future of mobile phones seems to be all about apps; but from the advertisers’ perspective, the future of mobile may be all about… posters, says Haresh Nayak, Managing Director, Posterscope India.
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