Date-wise News
3G – Engage through experience, not jargons, say experts?blur=25

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology and its efficiency, neither the industry nor the consumer is very sure. e4m finds out from industry experts whether 3G is overhyped...

Shubhangi Mehta Aug 4, 2011 12:04 PM

Viacom18 appoints Ravish Kumar as Head of new Hindi movie channel?blur=25

Viacom18 Media Pvt Ltd has announced the appointment of Ravish Kumar as General Manager and Head of its to-be-launched Hindi movie channel. Kumar takes charge from August 3, 2011 and will be reporting into Raj Nayak, CEO, Colors. The new channel is slated to go on air in the last quarter of this year.

exchange4media Staff Aug 4, 2011 11:48 AM

‘India’s Got Talent’ – 3 sees highest launch rating for non-fiction shows in 2011?blur=25

Season 3 of ‘India’s Got Talent’, which went on air on Colors on July 29, 2011 has seen a TVR of 3.9, recorded as the highest rated non-fiction launch of 2011 so far, as per TAM data for HSM, CS4+ years.

exchange4media Staff Aug 4, 2011 11:44 AM

Sanjeev Bhargava joins JWT as Managing Partner?blur=25

JWT India has appointed Sanjeev Bhargava as Managing Partner. In this leadership role, Bhargava will be responsible for JWT Delhi. Prior to joining JWT, he was with DraftFCB for 18 years.

exchange4media Staff Aug 4, 2011 11:35 AM

What’s-On-India is preview partner for Gajab Desh Ki Ajab Kahaaniyaan?blur=25

Hindi GEC Imagine TV has roped in What’s-On-India as the exclusive preview partner for their new reality show ‘Gajab Desh Ki Ajab Kahaaniyaan’, which went on air from July 29, 2011. The show, which airs on Friday-Saturday at 10 pm, is hosted by Rakhi Sawant.

exchange4media Staff Aug 4, 2011 10:48 AM

A future for out-of-home with mobile? – Haresh Nayak?blur=25

From the consumers’ point of view the future of mobile phones seems to be all about apps; but from the advertisers’ perspective, the future of mobile may be all about… posters, says Haresh Nayak, Managing Director, Posterscope India.

Haresh Nayak Aug 4, 2011 10:18 AM

Bharti Airtel Q1 net falls 28 pc; revenues up 38.6 pc?blur=25

Bharti Airtel Ltd has posted a net profit of Rs 1,215 crore for the first quarter ended June 30, 2010, as against Rs 1,682 crore in the corresponding quarter of the previous fiscal, a fall of 28 per cent.

exchange4media Staff Aug 4, 2011 10:08 AM

EEMAGINE 2011 gets underway in Goa today?blur=25

EEMAGINE 2011, the annual national convention of Event and Entertainment Management Association, is being held in Goa from August 4-6, 2011. The event will highlight the achievements and milestones of the events and experiential marketing industry, as well as the road ahead...

exchange4media Staff Aug 4, 2011 9:16 AM

CSR is an acceptable marketing tool, says Lowe Lintas Survey?blur=25

Lowe Lintas India’s CSR survey reveals that 93 per cent of Indians believe corporates must undertake CSR activities. 57 per cent of the respondents trusted brands that did CSR more than brands that didn’t.

exchange4media Mumbai Bureau Aug 4, 2011 9:09 AM

Banned Fastrack TVC creating waves on YouTube?blur=25

A recent Fastrack TV ad that has been banned by most television channels for its ‘adult content’ has been attracting a lot of attention on the web after being uploaded on YouTube on July 8, 2011.

Shubhi Tandon Aug 4, 2011 9:07 AM

Bangalore-based InMobi acquires Silicon Valley firm Sprout?blur=25

This acquisition helps InMobi address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies in India and globally.

exchange4media Staff Aug 4, 2011 8:56 AM

Indigo Consulting bags 4 new businesses?blur=25

Indigo Consulting has recently bagged the digital accounts for four new clients – Edelweiss Wealth Management, Home Loan Advisors, IDFC Mutual Funds and Mahindra Group.

Shubhi Tandon Aug 4, 2011 8:53 AM

Ogilvy & Mather Bangalore appoints Joono Simon as ECD?blur=25

Ogilvy & Mather has announced the appointment of Joono Simon as Executive Creative Director at its Bangalore office.

exchange4media Staff Aug 4, 2011 8:43 AM

Times Group launches Times Travel Honours?blur=25

Times Group has launched Times Travel Honours to recognise achievements in travel and tourism industry and has brought on board 100 well known professionals from the industry who will judge nominations in 20 broad categories for the awards.

exchange4media Staff Aug 4, 2011 8:42 AM