Authors

Fox Crime, the new English channel launched by STAR India, recently rolled out a campaign, called ‘Photographs Case’, designed by Ogilvy & Mather.

Shubhi Tandon 23-September-2011

Max Hegerman has quit as President of Tribal DDB India, the digital arm of Mudra Group. A spokesperson from Mudra Group has confirmed the development and said that no decision had been taken yet on his successor.

Shubhi Tandon 15-September-2011

Internet marketing company AGL India has launched its web domain registration portal YoFroggy.com. The portal offers digital marketing solutions for Small and Medium Enterprises.

Shubhi Tandon 15-September-2011

Technology company AMD has launched a social campaign in India – ‘Future is Me’ – to engage with the youth of the country. The multi-city multimedia initiative invites the youth to come up with interesting futuristic ideas that best describe the future of any of the four aspects of their life – music, entertainment, digital and fashion.

Shubhi Tandon 14-September-2011

SMS GupShup, a group messaging service, recently received a $10 milllion funding from Tenaya Capital. In conversation with exchange4media, Beerud Sheth, CEO, SMS GupShup, talks about the latest funding and the company’s services.

Shubhi Tandon 12-September-2011

Online travel portal, Goibibo, has been investing about 100 per cent of its spends in social media marketing. In a conversation with e4m, Deepak Tuli, Head, Goibibo, elaborates on how social media marketing is driving traffic on the site, besides the company’s expansion plans...

Shubhi Tandon 09-September-2011

Biz2Credit, a US-based finance portal, has ventured into India and is looking to help finance startups and small businesses to expand itself. The company is investing heavily in online marketing to promote itself, allocating about 30-40 per cent of its spends for online activities.

Shubhi Tandon 09-September-2011

Navbharat Times, the Hindi daily from the Times Group, runs a campaign around admissions called ‘Chalo Campus’ every year. This year, the daily took the campaign social by creating a platform for students to participate on Facebook.

Shubhi Tandon 08-September-2011

Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.

Shubhi Tandon 08-September-2011

Saviance Technologies, an IT services company, has launched a Teacher’s Day campaign on Linked In and Economictimes.com. The month-long campaign seeks to connect alumni with their professors.

Shubhi Tandon 06-September-2011

With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.

Shubhi Tandon 05-September-2011

Red Bull India, the energy drink company, has announced the launch of a ‘Red Bull Blogger Hunt’ to cover the Formula1 races in the Indian Grand Prix.

Shubhi Tandon 03-September-2011

Along with a major part of the world, correspondent Shubhi Tandon also wonders about tech giant Apple’s life after Steve Jobs. And her fascination about all Apple products starting with ‘i’ continues…

Shubhi Tandon 03-September-2011

Indiatimes Shopping, part of Times Internet Ltd, has announced that it has crossed the Rs 1-crore a day mark in sales. e4m caught up with Gautam Sinha, CTO & e-commerce Head, Times Internet Ltd, on how this feat was achieved, besides where the e-commerce market in the country is headed...

Shubhi Tandon 02-September-2011

The case study looks at how a small and medium business enterprise such as Carwale.com, an auto portal, is using the online medium, specifically Google AdWords, to leverage their business...

Shubhi Tandon 01-September-2011

Global beverage brand Miller High Life has forayed into the Indian market with a campaign on Facebook, called ‘The Coolest Job’. The brand, which kept its identity under wraps in the beginning of the campaign, looked to create awareness about the brand’s motto ‘Work Hard, Party Hard’, while also looking for a brand ambassador who espouses the slogan.

Shubhi Tandon 30-August-2011

After spending close to two years with Ignitee Digital Solutions Pvt Ltd, Chief Operating Officer Shankar B has bid adieu to the organisation. His next destination is not known.

Shubhi Tandon 23-August-2011

It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...

Shubhi Tandon 20-August-2011

Mobile video streaming technology provider Jigsee has launched in India and aims to bring entertaining, informative, and educational video content to people who use feature phones. The introduction of Jigsee Beta enables mobile subscribers to access premium video content on mobile phones for free.

Shubhi Tandon 19-August-2011

Castrol India launched a campaign on Yahoo! Cricket to popularize its product Castrol Index in young Indian cricket followers during the ICC World Cup 2010. Exchange4media looks at the concept behind the campaign and its results.

Shubhi Tandon 18-August-2011

Advertisment

Advertisment

Advertisment

Advertisment