Date-wise News
Guest Article: Changing times for agencies - challenge or opportunity??blur=25

Brands are taking more and more ownership now, and agencies need to take notice and think as to why brands are doing that. Is it because brands think agency is not adding as much value as expected from them or is it that agencies lack the expertise in handling new media or is it that agencies are still stuck with old forms of media? Maninder Singh, Media Director, Lintas Media Group, analyses…

Maninder Singh Sep 15, 2011 11:37 AM

Google Invites children to ‘Doodle’ on its India home page?blur=25

To celebrate scientific and artistic achievements, festivals and historic events, Google keeps redesigning its logo. Google’s Doodle is an inspiration for many young children and seeing their continuous enthusiasm to contribute to the world of ‘Doodles’, Google has announced the commencement of the third Doodle 4 Google competition in India, which will also mark Children’s Day celebrations on November 14, 2011.

exchange4media Staff Sep 15, 2011 11:01 AM

Coca-Cola, Jain Irrigation join hands for Project Unnati?blur=25

Coca-Cola India and Jain Irrigation have announced the launch of Project Unnati, a unique partnership with farmers to demonstrate and enable adoption of Ultra-High Density Plantation (UHDP) practice for mangoes.

exchange4media Staff Sep 15, 2011 11:00 AM

Dainik Bhaskar group celebrated Hindi Diwas?blur=25

On the occasion of Hindi Diwas on September 14, 2011, Dainik Bhaskar group brought together a panel of prominent writers and media practitioners to discuss the changing nuances and influences on Hindi in a discussion, titled ‘Ek Hindi Anek Hindi’.

exchange4media Staff Sep 15, 2011 10:55 AM

Exponential acquires video ad solutions provider AdoTube?blur=25

Exponential Interactive Inc, the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, has completed the acquisition of AdoTube, a centralised end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll, In-Stream Skins, Takeovers, and Interactive Overlays.

exchange4media Staff Sep 15, 2011 10:53 AM

AdAsia 2011 explores ‘Uncertainty: The New Certainty’?blur=25

The unique theme at AdAsia 2011 dissects the changing shifts in the business world. In line with this theme of ‘Uncertainty’ the speakers at the congress have given their own take on how this is impacting the advertising paradigms globally, and especially in Asia.

Shree Lahiri Sep 15, 2011 8:50 AM

India News to launch three Hindi regional channels?blur=25

Along with the addition of the three Hindi news channels, the India News Group is also planning to venture into the English news space. Also, going forward, the Group plans to launch a Hindi general entertainment channel in 2012...

Nitin Pandey Sep 15, 2011 8:41 AM

Haribhoomi dons new look with added content?blur=25

Haribhoomi is now laying special emphasis on its Edit pages with a view to catering to readers’ varied tastes. The newspaper will be avoiding long and unwieldy stories and will focus on well-edited, well-displayed compact stories.

Nitin Pandey Sep 15, 2011 8:32 AM

Kreate Advertising bags creative duties of Bombay Infrastructure?blur=25

Kreate Advertising Pvt Ltd has been assigned the creative mandate for Bombay Infrastructure, one of the biggest players in the real estate, hospitality and retail sector. The account size is estimated to be Rs 15 crore.

exchange4media Staff Sep 15, 2011 8:30 AM

Muthoot FinCorp assigns media mandate to Lodestar UM?blur=25

Muthoot FinCorp has appointed Lodestar UM as its media agency of record. Lowe Lintas handles the creative mandate. The account size is pegged at Rs 30-35 crore.

Noor Fathima Warsia Sep 15, 2011 8:30 AM

Max Hegerman bids adieu to Tribal DDB?blur=25

Max Hegerman has quit as President of Tribal DDB India, the digital arm of Mudra Group. A spokesperson from Mudra Group has confirmed the development and said that no decision had been taken yet on his successor.

Shubhi Tandon Sep 15, 2011 8:29 AM

AGL India launches domain registering website YoFroggy?blur=25

Internet marketing company AGL India has launched its web domain registration portal YoFroggy.com. The portal offers digital marketing solutions for Small and Medium Enterprises.

Shubhi Tandon Sep 15, 2011 8:28 AM

Zee News seeks to ‘Plant Hope’ with My Earth My Duty campaign?blur=25

After revamping its brand positioning from ‘Zara Sochiye’ to ‘Jazba Soch Ka’, driving the thought leadership stance to action, Zee News has once again rolled out its award winning CSR campaign ‘My Earth My Duty’ with an objective of invoking people’s thought on climate change.

exchange4media Staff Sep 15, 2011 8:27 AM