Brands are taking more and more ownership now, and agencies need to take notice and think as to why brands are doing that. Is it because brands think agency is not adding as much value as expected from them or is it that agencies lack the expertise in handling new media or is it that agencies are still stuck with old forms of media? Maninder Singh, Media Director, Lintas Media Group, analyses…
To celebrate scientific and artistic achievements, festivals and historic events, Google keeps redesigning its logo. Google’s Doodle is an inspiration for many young children and seeing their continuous enthusiasm to contribute to the world of ‘Doodles’, Google has announced the commencement of the third Doodle 4 Google competition in India, which will also mark Children’s Day celebrations on November 14, 2011.
On the occasion of Hindi Diwas on September 14, 2011, Dainik Bhaskar group brought together a panel of prominent writers and media practitioners to discuss the changing nuances and influences on Hindi in a discussion, titled ‘Ek Hindi Anek Hindi’.
Exponential Interactive Inc, the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, has completed the acquisition of AdoTube, a centralised end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll, In-Stream Skins, Takeovers, and Interactive Overlays.
The unique theme at AdAsia 2011 dissects the changing shifts in the business world. In line with this theme of ‘Uncertainty’ the speakers at the congress have given their own take on how this is impacting the advertising paradigms globally, and especially in Asia.
After revamping its brand positioning from ‘Zara Sochiye’ to ‘Jazba Soch Ka’, driving the thought leadership stance to action, Zee News has once again rolled out its award winning CSR campaign ‘My Earth My Duty’ with an objective of invoking people’s thought on climate change.