Authors
Brands are taking more and more ownership now, and agencies need to take notice and think as to why brands are doing that. Is it because brands think agency is not adding as much value as expected from them or is it that agencies lack the expertise in handling new media or is it that agencies are still stuck with old forms of media? Maninder Singh, Media Director, Lintas Media Group, analyses…
Maninder Singh Sep 15, 2011 11:37 AM
