Gold prices may be sky-rocketing, but that hasn’t stopped TLC from launching a series on jewellery. The new series by the lifestyle channel celebrates the country’s eternal love for jewellery. The India-centric series, ‘Oh My Gold!’ (OMG!), will be hosted by actor and model Lisa Ray. The series will go on air from July 11, 2011.
Dominic Proctor, CEO, Mindshare Worldwide, as the second Keynote Speaker at the exchange4media Conclave 2011, will speak on the Agency of the Future in the Mumbai edition of the Conclave on July 15, 2011. Lintas Media Group’s Lynn de Souza is the Session Chairperson. Jagran Group is exchange4media Conclave’s presenting partner.
After the modest or rather the dampening couple of years, the most exciting part has been the way the industry bounced back so quickly. The industry is in the consolidation phase again, so obviously we won’t see too much of investments in newer mediums or technologies. But the good thing is the way outdoor is being planned these days. Most campaigns focus on building optimum reach, which has resulted in outdoor becoming front of mind for any campaign.