Date-wise News
Dentsu additions: Ashwin Parthiban joins as ECD, Rajesh Bhargava joins as GM?blur=25

Dentsu India Group has further strengthened its team with the appointment of Ashwin Parthiban and Rajesh Bhargava. While Parthiban has joined as ECD, Dentsu Communications, Bangalore, Bhargava has been appointed as GM - Studio and Production, Dentsu Marcom.

exchange4media Staff Sep 12, 2011 12:52 PM

Liberty goes youthful; launches Rs 6-cr ‘Express Yourself’ campaign?blur=25

Youth seems to be the apple of every marketer’s eye today! In order to appeal to the same TG, Liberty has launched its new ‘youthful’ avatar for its Autumn-Winter collection with Hrithik Roshan as the brand ambassador. The company is spending Rs 6 crore on the campaign that will essentially be print-focused and run from September till November.

Deepika Bhardwaj Sep 12, 2011 10:13 AM

Adfactors PR only Indian PR agency in Holmes Report 2011?blur=25

Adfactors PR is only Indian and independent PR agency to feature in the Holmes Report 2011 among the Top 100 in the world and Top 10 amongst Asian PR agencies in terms of billings or fees.

exchange4media Staff Sep 12, 2011 10:01 AM

STAR India rebrands Star Gold; gets aggressive on content & marketing?blur=25

STAR India has renewed its focus on Star Gold and with this, the channel has undergone a rebranding and has lined up the latest Bollywood blockbusters to premiere on the channel...

Nitin Pandey Sep 12, 2011 9:55 AM

Bacardi scouts for creative partner for Bacardi Superior?blur=25

After rolling out the new global campaign ‘Bacardi Together’ in India a few months ago, it is learnt that Bacardi India is scouting for a creative partner for Bacardi Superior, its white Rum brand. The pitch is currently under process in Delhi and the account size is estimated to be close to Rs 20 crore. Rediffusion Y&R is the incumbent on the account.

Deepika Bhardwaj Sep 12, 2011 9:50 AM

Group messaging has a lot of branding opportunities: SMS GupShup?blur=25

SMS GupShup, a group messaging service, recently received a $10 milllion funding from Tenaya Capital. In conversation with exchange4media, Beerud Sheth, CEO, SMS GupShup, talks about the latest funding and the company’s services.

Shubhi Tandon Sep 12, 2011 8:37 AM

Noorings: Guess Who’s Back...?blur=25

IRS-NRS merger, AdAsia in India, Sony in top order – quite a lot in the Indian media space is back...

Noor Fathima Warsia Sep 12, 2011 8:31 AM

Fragmentation of a niche: a music dilemma – content or commodity...?blur=25

Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.

Noor Fathima Warsia Sep 12, 2011 8:29 AM

SEBI scouts for advertising agencies?blur=25

Securities and Exchange Board of India (SEBI) is on the lookout to empanel advertising agencies for handling the publication of its advertisements. The last date for agencies to respond to the proposal is September 23, 2011.

Deepika Bhardwaj Sep 12, 2011 8:26 AM

Proximity BBDO bags digital duties of Wrigley Doublemint, Visa?blur=25

Proximity, the digital arm of BBDO, has won the digital mandates for Wrigley Doublemint and Visa. Though the clients and the agency refused to comment, industry sources close to the development have confirmed the news to exchange4media. The creative agency for Doublemint is BBDO India, whereas the creative duties for Visa lie with TBWA.

Shubhangi Mehta Sep 12, 2011 8:24 AM

HTC India assigns media mandate to OMD India?blur=25

Following a multi-agency pitch, mobile handset manufacturer HTC India has awarded its media duties to OMD India’s Delhi office. The business is pegged in the vicinity of Rs 40-45 crore.

Noor Fathima Warsia Sep 12, 2011 8:22 AM