Dentsu India Group has further strengthened its team with the appointment of Ashwin Parthiban and Rajesh Bhargava. While Parthiban has joined as ECD, Dentsu Communications, Bangalore, Bhargava has been appointed as GM - Studio and Production, Dentsu Marcom.
Youth seems to be the apple of every marketer’s eye today! In order to appeal to the same TG, Liberty has launched its new ‘youthful’ avatar for its Autumn-Winter collection with Hrithik Roshan as the brand ambassador. The company is spending Rs 6 crore on the campaign that will essentially be print-focused and run from September till November.
After rolling out the new global campaign ‘Bacardi Together’ in India a few months ago, it is learnt that Bacardi India is scouting for a creative partner for Bacardi Superior, its white Rum brand. The pitch is currently under process in Delhi and the account size is estimated to be close to Rs 20 crore. Rediffusion Y&R is the incumbent on the account.
Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.
Proximity, the digital arm of BBDO, has won the digital mandates for Wrigley Doublemint and Visa. Though the clients and the agency refused to comment, industry sources close to the development have confirmed the news to exchange4media. The creative agency for Doublemint is BBDO India, whereas the creative duties for Visa lie with TBWA.