The debates and conversations at Cannes Lions 2011 are reflective of what’s keeping the marketing and communications community of the world awake at night, says Dheeraj Sinha, Regional Planning Director, Bates 141, as he blogs for exchange4media from Cannes.

Dheeraj Sinha Jun 21, 2011 3:32 PM

Among the Top 15 Marathi dailies, 11 have seen de-growth in their readership numbers as per the IRS 2011 Q1 data...

Nitin Pandey Jun 21, 2011 3:29 PM

“We came, we saw, we got drunk. When we woke up, we had 14 nominations and two Silver Lions.” Rajdeepak Das, ECD - Mumbai, BBDO India, shares his musings and observations at Cannes Lions 2011…

Rajdeepak Das Jun 21, 2011 3:29 PM

McCann World Group’s Anil Ralph Thomas writes exclusively for exchange4media from Cannes Lions...

Anil Ralph Thomas Jun 21, 2011 1:47 PM

The Delhi-NCR market has seen better growth in readership for Hindi dailies than Delhi as per the latest results of the Indian Readership Survey, as compared to IRS 2010 Q1 results...

Nitin Pandey Jun 21, 2011 12:42 PM

Malayalam weeklies have seen one of the worst performances with not a single magazine in the Top 13 list seeing growth in AIR (Average Issue Readership) numbers as per the IRS 2011 Q1 data.

Nitin Pandey Jun 21, 2011 12:39 PM

Readership of Gujarati dailies have grown by 3.68 per cent as per IRS 2011 Q1 data, adding 3.98 lakh new readers over that of IRS 2010 Q1...

Nitin Pandey Jun 21, 2011 12:33 PM

While PR Lions on the whole saw a drop in metals awarded, 2011 is India’s best year so far in the category with three Silver Lions. BBDO India was awarded two Silvers for Shave Sutra for Gillette, while Mudra was awarded one Silver for Silent Anthem for Reliance. Jury member, Veena Gidwani, Madison PR, stated that India had good work, but a lot of better work was missing.

Noor Fathima Warsia Jun 21, 2011 12:26 PM

As India draws another blank in Direct Lions, the disappointment from the category deepens. Contract Advertising’s Raj Nair, who was on the jury this year, speaks to exchange4media on where India is losing out in this category.

Noor Fathima Warsia Jun 21, 2011 11:55 AM

And the Silent Anthem has done it for Mudra Communications in the Promo Lions category, winning the agency two Bronzes. These turned out to be the only two wins of the category. Jury member Brian Tellis of FountainHead did not shy away from stating that the experiential marketing companies that should have won in this category had not even participated.

Noor Fathima Warsia Jun 21, 2011 11:46 AM

As compared to the IRS 2010 Q1 data, ‘Any Bengali’ dailies have lost 5.57 lakh readers in IRS 2011 Q1, a decline of 5.32 per cent.

Nitin Pandey Jun 21, 2011 11:42 AM

BIG CBS has allocated 80 per cent of their Rs 5 crore marketing budget towards digital media, with the rest focused on radio and then OOH media. The channel feels that this is the best way to reach out to their TG – the urban youth.

Shubhi Tandon Jun 21, 2011 11:34 AM

UTV has posted an interactive jukebox sing-along experience to promote their upcoming movie ‘Delhi Belly’ on YouTube. The music of ‘Delhi Belly’ has been placed in a karaoke jukebox on YouTube, where eight audio tracks from the movie are embedded into a single clip, which can then be accessed individually by clicking on different parts of the video, displayed as buttons on an old fashioned TV set.

exchange4media Staff Jun 21, 2011 10:44 AM

Hetal Ajmera has joined Ogilvy as Creative Director. She moves from JWT, where she had spent more than four years working on brands like De Beers, The Times of India, Thomas Cook, Sunsilk and Lux.

exchange4media Staff Jun 21, 2011 10:42 AM

Sunanda Chadha has joined Publicis Ambience as Vice President on Citibank. In her last assignment, Chadha was working with Percept H as Vice President across majority of the agency’s flagship accounts like Force India Formula One Team, The Sahara Group, Edelweiss, DLF and Hero Honda, among others.

exchange4media Mumbai Bureau Jun 21, 2011 10:41 AM

The exchange4media Indian News Broadcasting Awards will see a stronger emphasis given to regional news broadcasters.

exchange4media Staff Jun 21, 2011 10:33 AM

At the end of Day Two of the Cannes Lions International Festival of Creativity, the total score takes Mudra one point ahead of BBDO India. Entries doing the trick are ‘Silent Anthem’ and ‘Shave Sutra’.

Noor Fathima Warsia Jun 21, 2011 10:01 AM

McCann Worldgroup is the only agency from India that has managed to make it to Radio Lions shortlist. With two pieces of work for Onida DVD Players and one for Radio Mirchi, the agency has a total of three shortlisted entries.

Shubhangi Mehta Jun 21, 2011 9:51 AM

In Outdoor Lion, a total of 11 pieces of work, comprising five entries, have been shortlisted from India. BBDO India, Sorento Healthcare, Joshbro Communication, TapRoot India and McCann Worldgroup are the competing agencies in this category.

Tasneem Limbdiwala Jun 21, 2011 9:50 AM

Nineteen pieces of work have made it to the Press Lions shortlist out of a total of 267 entries submitted from India. Mudra has six pieces of work shortlisted. Grey Worldwide, McCann Worldgroup, BBDO India and Ogilvy each have three pieces of work shortlisted. TapRoot India has one entry in the shortlist.

Deepika Bhardwaj Jun 21, 2011 9:50 AM