Date-wise News
We’ve grown about 120 pc since relaunch in August 2009: Prem Kamath, Channel [v]

In conversation with e4m, Prem Kamath, Executive Vice President and GM, Channel [v], speaks at length about the channel’s growth over the years, the content strategy, catering to the youth segment, and more...

Shanta Saikia Aug 30, 2011 11:08 AM

Volkswagen Jetta paints the world Silver

Continuing with the trend of coming up with media innovations that get everyone talking, Volkswagen has kickstarted its campaign for the all new Jetta with a ‘Silver

Deepika Bhardwaj Aug 30, 2011 10:44 AM

Sun Direct crosses 7-million subscriber mark

DTH service provider Sun Direct has claimed to have crossed the 7-million subscriber mark. Sun Direct not only retained existing customer base, but aggressively went after new customers by expanding its range of channel offerings and introducing India’s first ad-free movie service, and making significant investments in technology and customer service, all of which helped it contributed to a robust growth for the country’s second largest DTH player.

exchange4media Staff Aug 30, 2011 10:26 AM

Reliance Entertainment’s ‘Bodyguard’ gets court protection against piracy

Reliance Entertainment has procured an order from the Delhi High Court to prevent the illegal broadcast or streaming of its upcoming film ‘Bodyguard’, starring Salman Khan and Kareena Kapoor that releases in 2,500 screens across India on August 31.

exchange4media Staff Aug 30, 2011 10:24 AM

Big Rising Star Awards rope in title & associate sponsors

‘Big Rising Star Awards’, from the Reliance Broadcast stable, has closed the title sponsorship for the BIG Rising Star Awards (Bangla Edition) with their association with Andhra Pradesh Tourism Development Corporation as the Title Sponsor and Ark Pharma being the associate sponsor.

exchange4media Staff Aug 30, 2011 10:21 AM

P&G Hygiene & Healthcare net sales up 11 pc; PAT margin at 15 pc

The annual results of Procter & Gamble Hygiene and Healthcare Ltd continues strong growth momentum, while net sales is up 11 pc for the fiscal year, PAT margin stands at 15 per cent.

exchange4media Staff Aug 30, 2011 9:27 AM

FOX Crime brings crime up close & personal with new campaign

FOX Crime, a crime entertainment channel bringing in global crime content, has embarked on its first ever mass media campaign in India this August. The campaign is derived from the insight that human beings tend to have the basic instinct to understand, analyse and solve the mystery behind the unknown before it is solved.

Shubhangi Mehta Aug 30, 2011 9:12 AM

Rickshaw rides away with UTV Stars’ creative duties

The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.

exchange4media Mumbai Bureau Aug 30, 2011 9:08 AM

News Express to pump in Rs 200 cr on channel development

As national Hindi news channel News Express turns a month old, the group Sai Prasad Media has revealed that it will invest Rs 200 crore to strengthen its presence in the market. The group has already invested nearly Rs 80 crore on technology and distribution, while almost Rs 20 crore has been earmarked for an awareness campaign and other running expenses.

Nitin Pandey Aug 30, 2011 9:03 AM

Miller High Life offers ‘The Coolest Job’

Global beverage brand Miller High Life has forayed into the Indian market with a campaign on Facebook, called ‘The Coolest Job’. The brand, which kept its identity under wraps in the beginning of the campaign, looked to create awareness about the brand’s motto ‘Work Hard, Party Hard’, while also looking for a brand ambassador who espouses the slogan.

Shubhi Tandon Aug 30, 2011 8:57 AM

ASCI’s fast track complaints redressal process from Sept 1

The Advertising Standards Council of India (ASCI) is introducing a new procedure to fast track redressal of complaints lodged by industry members. Effective September 1, 2011, the fast track procedure will seek to provide a speedy resolution to intra industry complaints.

exchange4media Staff Aug 30, 2011 8:43 AM

Perfect Relations beefs up Southern region ops

Perfect Relations has announced the appointment of a senior team to strengthen its southern region operations. Ipshita Sen has been brought on board as Regional Director for Strategy and Planning, while Navin Nair has joined as Branch Director, Bangalore.

exchange4media Staff Aug 30, 2011 8:42 AM

Lowe Lintas’ PK Sahgal elected President of Ad Club Hyderabad

The Annual General Meeting of the Ad Club Hyderabad, held on August 26, 2011, saw a change of guard in the executive committee. PK Sahgal, Branch Manager, Lowe Lintas has been elected President of the Club for the year 2011-12. He takes over charge from incumbent President C Ratnakar Rao of Breeze Advertising.

Sai Prasanna Aug 30, 2011 8:42 AM