DTH service provider Sun Direct has claimed to have crossed the 7-million subscriber mark. Sun Direct not only retained existing customer base, but aggressively went after new customers by expanding its range of channel offerings and introducing India’s first ad-free movie service, and making significant investments in technology and customer service, all of which helped it contributed to a robust growth for the country’s second largest DTH player.
Reliance Entertainment has procured an order from the Delhi High Court to prevent the illegal broadcast or streaming of its upcoming film ‘Bodyguard’, starring Salman Khan and Kareena Kapoor that releases in 2,500 screens across India on August 31.
‘Big Rising Star Awards’, from the Reliance Broadcast stable, has closed the title sponsorship for the BIG Rising Star Awards (Bangla Edition) with their association with Andhra Pradesh Tourism Development Corporation as the Title Sponsor and Ark Pharma being the associate sponsor.
FOX Crime, a crime entertainment channel bringing in global crime content, has embarked on its first ever mass media campaign in India this August. The campaign is derived from the insight that human beings tend to have the basic instinct to understand, analyse and solve the mystery behind the unknown before it is solved.
The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.
As national Hindi news channel News Express turns a month old, the group Sai Prasad Media has revealed that it will invest Rs 200 crore to strengthen its presence in the market. The group has already invested nearly Rs 80 crore on technology and distribution, while almost Rs 20 crore has been earmarked for an awareness campaign and other running expenses.
Global beverage brand Miller High Life has forayed into the Indian market with a campaign on Facebook, called ‘The Coolest Job’. The brand, which kept its identity under wraps in the beginning of the campaign, looked to create awareness about the brand’s motto ‘Work Hard, Party Hard’, while also looking for a brand ambassador who espouses the slogan.
The Advertising Standards Council of India (ASCI) is introducing a new procedure to fast track redressal of complaints lodged by industry members. Effective September 1, 2011, the fast track procedure will seek to provide a speedy resolution to intra industry complaints.
The Annual General Meeting of the Ad Club Hyderabad, held on August 26, 2011, saw a change of guard in the executive committee. PK Sahgal, Branch Manager, Lowe Lintas has been elected President of the Club for the year 2011-12. He takes over charge from incumbent President C Ratnakar Rao of Breeze Advertising.