Reliance Entertainment’s ‘Bodyguard’ gets court protection against piracy

Reliance Entertainment has procured an order from the Delhi High Court to prevent the illegal broadcast or streaming of its upcoming film ‘Bodyguard’, starring Salman Khan and Kareena Kapoor that releases in 2,500 screens across India on August 31.

e4m by exchange4media Staff
Updated: Aug 30, 2011 10:24 AM
Reliance Entertainment’s ‘Bodyguard’ gets court protection against piracy

Reliance Entertainment has procured an order from the Delhi High Court to prevent the illegal broadcast or streaming of its upcoming film ‘Bodyguard’, starring Salman Khan and Kareena Kapoor that releases in 2,500 screens across India on August 31.

The company said it has procured a ‘John Doe Order’ from the court restraining websites, cable operators and Internet Service Providers (ISPs) and others from infringing or violating Reliance’s copyright by illegally showing the movie. “The order is a measure to prevent piracy of ‘Bodyguard’. With this, we expect piracy levels for the film to come down by 60 per cent,” said Sanjay Tandon, Vice-President Music and Anti-Piracy, Reliance Entertainment.

This John Doe Order gives protection to the intellectual property owner, Reliance Entertainment, from copyright violation by prospective anonymous offenders.

Tandon further said that the company had already sent out about 2,000 intimation notices to cable operators, websites within and outside India and ISPs.

Earlier, the company had procured similar court order for its last film, ‘Singham’, starring Ajay Devgan. “We were able to bring down piracy by 40 per cent. The company had served the John Doe Order to about 30 people for ‘Singham’,” Tandon said.

“For ‘Bodyguard’, the company has readied a team that will conduct raids to identify those infringing on the copyright. At Reliance Entertainment, we have created a separate department to fight piracy,” he added.

Presented by Reliance Entertainment, a Reel Life Production, ‘Bodyguard’ is directed by Siddique and produced by Alvira Agnihotri, Atul Agnihotri and Reliance Entertainment.

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