Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country

Kanchan Srivastava Jul 25, 2022 8:21 AM

Sharing the idea behind the film, PepsiCo India Category Lead - Cola Saumya Rathor said they wanted to create an unskippable ad that is disruptive with pathbreaking storytelling

Mansi Sharma Apr 7, 2022 8:46 AM

With the average age of most of the celebs endorsing colas being in 50s, we ask experts why are the brands opting for senior stars over the younger ones

Mansi Sharma Mar 23, 2022 9:04 AM

Taking to his social media handles, SRK shared a poster of the project that has a picture of him showing thumbs-up

exchange4media Staff Mar 15, 2022 3:07 PM

The TVC will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media

exchange4media Staff Mar 7, 2022 5:06 PM

Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona

exchange4media Staff Feb 25, 2022 2:10 PM

The ‘Swag Se Solo’ campaign is a quirky digital film, featuring the actor and brand ambassador

exchange4media Staff Feb 8, 2022 12:44 PM

Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon

Kanchan Srivastava Dec 21, 2021 9:06 AM

The ‘zameen se judey’ campaign talks about the homegrown brand’s flooring solutions

exchange4media Staff Dec 4, 2021 7:51 AM

Actor Salman Khan will be the brand ambassador of the NFT marketplace and the $GARI Token reward programme

exchange4media Staff Oct 18, 2021 8:35 AM

The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show

exchange4media Staff Jul 22, 2021 8:53 AM

Khan stars as a shopkeeper in the brand's ad campaign #MazbootiBemisaal

exchange4media Staff Jun 5, 2021 8:10 AM

The film will now be released in theatres worldwide and on ZEE’s pay per view service ZEEPlex on ZEE5

exchange4media Staff Apr 21, 2021 6:41 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Apr 3, 2021 8:16 AM

Chingari recently closed a $13 million funding round led by OnMobile Global

exchange4media Staff Apr 2, 2021 3:56 PM

An extension of the brand’s Har Ghoont Mein Swag campaign, the latest film has the actor asking fans to drink Pepsi and enjoy cricket with family & friends

exchange4media Staff Nov 10, 2020 3:49 PM

Bigg Boss 14 has come as a breather to viewers waiting for fresh content and the response has been heartwarming, shared Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18

Sonam Saini Oct 21, 2020 8:58 AM

As per media reports, Khan has commented on the recent TRP controversy in the latest episode of Bigg Boss 14

exchange4media Staff Oct 12, 2020 11:32 AM

Bigg Boss will premiere on Colors on 3rd October and stream on Voot Select

exchange4media Staff Oct 1, 2020 6:58 PM

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches

Sonam Saini Sep 25, 2020 8:54 AM