Parle Agro announces national campaign featuring actor Salman Khan and first regional campaign with Jr. NTR in South

exchange4media Staff 4 days ago

It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network

Tasmayee Laha Roy & Moumita Bhattacharjee 5 days ago

He will be the face of the brand in south India, while Salman Khan will continue to be the national brand ambassador of the brand

exchange4media Staff 20-February-2019

From Campa Cola to Hero Honda, the Being Human actor has been the face of many brands 

exchange4media Staff 27-December-2018

As a part of this association, Dixcy Scott will be promoting their brand TVC – Fully Elastic Fully Fantastic with brand endorser Salman Khan

exchange4media Staff 01-November-2018

The Autumn-Winter18 campaign, promoting the essence of living life to the fullest, features Salman Khan and seven models

exchange4media Staff 27-October-2018

Dus Ka Dum season three grand finale had the makings of a hit show with September 9 viewership seeing a boost of 70% by garnering 644 million impressions

exchange4media Staff 27-September-2018

Big Boss12 has Parle Agro Appy Fizz as the ‘presenting’ sponsor and Oppo F9 Pro as the ‘powered by’ sponsor. Panasonic OLED, Capital Foods and Loreal are the associate sponsors and there are a few more in the pipeline.

exchange4media Staff 05-September-2018

Variety500 is an index of the 500 most influential business leaders shaping the global $2 trillion entertainment industry

exchange4media Staff 26-July-2018

Prime Minister Narendra Modi, Amitabh Bachchan and Shah Rukh Khan lost 3 lakh, 4 lakh, and 3.6 lakh Twitter followers, respectively

exchange4media Staff 17-July-2018

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.

Dolly Mahayan 21-June-2018

This limited edition includes tuxedos, shirts in premium fabrics and trousers in deep tones and textures as worn by the star cast in the movie

exchange4media Staff 04-June-2018

Hosted by the dumdaar Salman Khan, the show premieres this June 4, and airs every Monday & Tuesday at 8:30 PM

exchange4media Staff 29-May-2018

Star Pravah and Asianet Movies to carry Marathi and Malayalam broadcast respectively for the first time in the history of IPL

exchange4media Staff 21-May-2018

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

Dolly Mahayan 21-May-2018

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri 14-May-2018

The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards the youth across India.

exchange4media Staff 09-May-2018

The 30 second ad film is conceptualized and developed by creative agency – Arms Communication and the campaign is deeply rooted in the consumer insight of enjoying life to the fullest, a sentiment which resonates with the belief of today’s youth.

exchange4media Staff 10-April-2018

Released on Twitter on Saturday, the witty campaign has managed to grab people's attention with the creative now going viral.

Dolly Mahayan 09-April-2018

Marketing experts who spoke to exchange4media believe that while there might not be the decline of the brand in a big way, the blockbuster projects and brand endorsements in the superstar's kitty might reduce as those who want a clearer image would abstain from associating with him

Misbaah Mansuri 06-April-2018