Gaurav Khanna wins ‘Bigg Boss 19’, bags Rs 50 lakh prize money; brand value poised to rise

Television actor Gaurav Khanna has won Bigg Boss 19, adding another major reality-show title to his career and strengthening his position as one of TV’s most bankable personalities. Salman Khan announced Khanna as the winner during the grand finale, with Farrhana Bhatt finishing as the first runner-up. Comedian Pranit More secured the second runner-up position, followed by Tanya Mittal and Amaal Mallik.

Khanna walked away with the trophy and Rs 50 lakh in prize money, marking his second major win after previously clinching the Celebrity MasterChef India title. These back-to-back victories are expected to enhance his commercial appeal, particularly as brands increasingly seek cross-platform personalities who resonate with both family and youth audiences.

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Following his win, Khanna shared celebratory posts on Instagram, posing with his wife, Akanksha Chamola, and close friend Mridul Tiwari. The actor, who has 2.3 million followers on the platform, wrote, “Winnnnnerrrr is Hereeeeeeeeeee. Grateful for your immense support. THE TROPHYYY IS HOME.” In another post, he added, “The three-month journey has finally come to an end… and what an end it has been. They kept asking what will GK do? GK will bring the trophy home. He did.”

Khanna’s prominence on television stems from his roles as Anuj Kapadia in Anupamaa and Inspector Kavin in CID, two characters that cemented his recall among mass-market audiences. He has also appeared in shows such as Love Ne Mila Di Jodi and Jeevan Saathi, giving him a long and varied presence across Hindi television.

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The actor’s increased visibility on reality TV has widened his brand portfolio. He has endorsed clothing retailer Trends and worked with entertainment networks including StarPlus, JioCinema and Colors. After winning Celebrity MasterChef India, he also promoted food-and-lifestyle brand Avtaree.

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Industry executives say his Bigg Boss victory is likely to push him further into the endorsement cycle, especially in categories such as FMCG, fashion and OTT-driven campaigns.