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IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini 1 day ago

Manisha Sharma?blur=25

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches

Sonam Saini Sep 25, 2020 8:54 AM

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Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets

Sonam Saini Sep 24, 2020 8:52 AM

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The channel has released ‘Ab Paltega Scene Kyuki Bigg Boss Dega 2020 Ko Jawaab' campaign for the show that starts on October 3

Sonam Saini Sep 21, 2020 9:21 AM

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The launch episode garnered 18.5 TVR making it the highest-rated launch episode in non-fiction category, as per BARC data

exchange4media Staff Sep 18, 2020 12:42 PM

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Conceptualized by advertising agency Leo Burnett, the campaign highlights how this year robbed us of our freedom, limited our entertainment avenues, and forced us to live in a confined environment

exchange4media Staff Sep 16, 2020 5:00 PM

Star Maa?blur=25

The brand refresh was unveiled in the launch episode of Bigg Boss 4

exchange4media Staff Sep 7, 2020 12:03 PM

Mahesh Shetty?blur=25

Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

Star Maa?blur=25

A number of brands have seen Bigg Boss as an opportunity to build a strong presence

exchange4media Staff Aug 27, 2020 9:01 AM

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Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

Manisha Sharma?blur=25

Sharma, the Chief Content Officer of Viacom18, tells e4m about resuming production after lockdown and wooing audiences back with fresh content lineup for Colors

Sonam Saini Jul 10, 2020 8:27 AM

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Curated for Quarantine, the channel will showcase the best of comedy, mythology, reality, fantasy and drama

exchange4media Staff Apr 4, 2020 1:29 PM

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The channel will telecast shows in genres ranging from comedy to mythology

exchange4media Staff Mar 27, 2020 12:29 PM

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The channel revealed that the move is in line with the government's proposal to prevent the spread of coronavirus

exchange4media Staff Mar 19, 2020 5:52 PM

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According to BARC data for Week 7, Colors continues to dominate the Hindi GEC in Urban markets and Hindi+Rural markets in pay platforms

exchange4media Staff Feb 28, 2020 7:34 AM

Salman Khan Siddharth Shukla?blur=25

#WeMissYouSid was among the top trends on Twitter with Siddharth Shukla being announced as the winner of Bigg Boss 13

Nafisa Shaheen Feb 19, 2020 8:28 AM

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Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, Jaipuria says Bigg Boss has seen its biggest season from a viewership, digital & advertisers perspective

Sonam Saini Feb 18, 2020 8:29 AM