The launch episode for Season 2 was aired over 4.5 hours compared to 3 hours in the first season, resulting in Asianet garnering 1468 impressions compared to 1216 impressions during season 1

exchange4media Staff Jan 18, 2020 11:10 AM

The task involves the Bigg Boss housemates undergoing a cook-off challenge in which they will have to prepare dishes with Quaker Oats

exchange4media Staff Jan 9, 2020 12:45 PM

Manisha Sharma, Chief Content Officer - Hindi Mass Entertainment, Viacom18, talks about Colors TV's most popular shows of 2019, challenges in maintaining freshness in storylines and more

Sonam Saini Nov 25, 2019 8:57 AM

Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show

Neethu Mohan Oct 16, 2019 8:41 AM

The current edition of Bigg Boss on VOOT has digital sponsors like Ace2Three, Swiggy, Flipkart and Revv Cars

exchange4media Staff Oct 14, 2019 7:12 PM

COLORS Kannada will also showcase Bigg Boss Kannada on VOOT

exchange4media Staff Oct 10, 2019 7:25 PM

The association aims to build awareness and educate viewers about poker through in-show integration

exchange4media Staff Sep 30, 2019 3:10 PM

The Head of Hindi Mass Entertainment and Kids TV Network at Viacom18 says the network is expecting a good festive season following the reduction in corporate tax

Moumita Bhattacharjee Sep 24, 2019 8:43 AM

Produced by Endemol Shine India, the new all-celebrity season will have many surprise elements for audiences

exchange4media Staff Aug 20, 2019 3:44 PM

Slated to launch soon, the show promises to keep the audience engaged for nearly 100 days with its daily dose of entertainment.

exchange4media Staff Jun 28, 2019 7:46 PM

Krishnan Kutty, Business Head, Star Vijay tells us how Bigg Boss Tamil has helped give a boost to the channel and why the show is an attractive proposition to advertisers

Simran Sabherwal Jun 24, 2019 8:43 AM

Helo users will be chosen to become the ‘Caller of the Week’ and will get an opportunity to ask their favourite contestants in the Bigg Boss House fun questions of their choice

exchange4media Staff Jun 10, 2019 2:41 PM

Nikhil Sane, Business Head – Marathi Entertainment, Viacom 18, speaks about the launch of Bigg Boss Marathi season 2, promotional plans for the show, marketing spends, and more

Moumita Bhattacharjee May 20, 2019 9:18 AM

Big Boss12 has Parle Agro Appy Fizz as the ‘presenting’ sponsor and Oppo F9 Pro as the ‘powered by’ sponsor. Panasonic OLED, Capital Foods and Loreal are the associate sponsors and there are a few more in the pipeline.

exchange4media Staff Sep 5, 2018 8:53 AM

SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the top-line is likely to grow by 10-15%

Madhuwanti Saha Aug 13, 2018 8:59 AM

Endemol’s Big Boss Malayalam which started telecast on June 24th had 2.5 crores viewers in the opening week.

exchange4media Staff Jul 6, 2018 8:51 AM

This achievement is attributed to the success of second season of Bigg Boss hosted by actor Kamal Haasan

exchange4media Staff Jul 4, 2018 8:54 AM

The reality show, produced by Endemol Productions promises to be bigger, better and more explosive this season.

exchange4media Staff Jul 2, 2018 2:44 PM

In India, Bigg Boss is now produced in 7 languages, with an output of 600 episodes across the calendar year

exchange4media Staff Jun 25, 2018 7:03 PM

The show will be hosted by the superstar of Malayalam film industry, Mohanlal

exchange4media Staff Jun 22, 2018 11:17 AM