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As part of the association, the show features Ching's products taking centre stage in the Big Boss kitchen

exchange4media Staff Dec 23, 2022 1:30 PM


The ‘Licious Greed Zone’ in the Bigg Boss house occasionally opens up the window of surprise for the BB contestants to satiate their meat cravings

exchange4media Staff Dec 15, 2022 12:26 PM

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Through the partnership, the show has installed a phone booth inside the Bigg Boss House through which the contestants can connect with anyone outside the show

exchange4media Staff Oct 28, 2022 3:26 PM

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With a massive reach and ever-increasing viewership, Bigg Boss Telugu continues to be the preferred platform for brands

exchange4media Staff Oct 13, 2022 4:02 PM


MyGlamm will have a dedicated space in the Bigg Boss house called the MyGlamm Zone

exchange4media Staff Oct 7, 2022 6:31 PM


The first OTT edition of Bigg Boss Kannada will stream exclusively on Voot for 6 weeks, starting August 6

exchange4media Staff Jul 25, 2022 2:30 PM

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The show will premiere on the channel at 7 pm on the launch date and thereafter at 9:30 pm on weekdays and 9:00 pm on weekends

exchange4media Staff Mar 25, 2022 4:25 PM

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In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years

Naziya Alvi Rahman Jan 31, 2022 8:01 AM


According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows

Sonam Saini Jan 21, 2022 8:47 AM


Data from Taboola Newsroom identifies topics and news categories which have seen an increase in page view traffic for the past 11 months

exchange4media Staff Dec 27, 2021 1:43 PM

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Brooke Bond Red Label onboard as the Presenting Sponsor, while TRESemme, HAIER & A23 have joined as Special Partners

exchange4media Staff Sep 16, 2021 12:54 PM

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A music video featuring Nagarjuna Akkineni is out with promises of a 'bigger and better' season

exchange4media Staff Aug 16, 2021 11:18 AM

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Swiggy, CoinDCX , Vimal Elaichi, MX Takatak, Netmeds, H&M, Durex, and Lotus Herbal come onboard

exchange4media Staff Aug 12, 2021 4:31 PM


The special lineup will also include culinary and game shows besides Asianet’s popular fiction shows and top films

exchange4media Staff Aug 5, 2021 10:13 AM

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The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show

exchange4media Staff Jul 22, 2021 8:53 AM

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Industry experts see this as a great strategic step that will help the broadcaster increase the reach of the show and drive subscription revenues for the OTT platform

Sonam Saini Jul 12, 2021 8:46 AM

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Christened Bigg Boss OTT, the new format aims to build an increasingly symbiotic content ecosystem for the Viacom18 network

exchange4media Staff Jul 9, 2021 9:15 AM