‘Bigg Boss Season 18 records 205+ million viewers across TV & Digital’

Bigg Boss Season 18, over the course of four months, garnered 205+ million viewers across TV and Jio Cinema, with a total of 112 billion viewing minutes, according to a release from the network. It accumulated 5.6 billion views across various social media platforms. Additionally, it garnered 2.9 billion views on JioCinema alone.

"Year after year, Bigg Boss continues to redefine entertainment, engaging audiences like never before. The show’s growing popularity and unparalleled reach make it the ultimate platform for brands seeking deep audience connections and create edge in the marketplace. We are thrilled with this season’s overwhelming response and look forward to raising the bar even higher,” said Ajit Varghese, Head of Revenue - Entertainment & International, JioStar.

A flagship property of the JioStar network, Bigg Boss has multiple language editions, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali.

Season 18’s success was also marked by the support of key brand partners, including co-powered by Belavita, Vaseline, and Parle Hide & Seek, along with Special Partners Ching’s Schezwan Chutney and Berger Paints. Additional partners included Beauty Partner Blue Heaven, Hygiene Partner Harpic, and Home Decor Partner My Trident, along with Go Cheese as a Special Partner. Associate sponsors such as Macho Sporto, Good Knight, and Galaxy Chocolate played a vital role in amplifying the show’s reach.

The digital footprint was driven by strategic collaborations with Vimal, Housing.com, Oppo, LG Hot and Cold AC, and Rapido Cabs, while Digital Associate sponsors such as First Games, Manyavar, Manforce, Kellogg’s Muesli, Roff, Streax, and Swiss Beauty further enhanced the show’s digital experience.