Bigg Boss 19 launch episode logs 2.4x higher watch-time than last season on JioHotstar
According to the network, the peak concurrency for the launch live episode surged 2x over Bigg Boss 18
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Published: Aug 29, 2025 11:19 AM | 1 min read
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Bigg Boss Season 19’s launch episode has recorded a 2.3x surge in reach and 2.4x higher watch-time compared to last year, while peak concurrency doubled compared to Bigg Boss 18’s launch, the network has reported.
“We are thrilled with the phenomenal opening of Bigg Boss. The iconic show has delivered India’s biggest-ever OTT launch, achieving record Day 1 video views. The remarkable start reflects not just the scale and reach of the property but also the deep bond audiences share with Bigg Boss. The response has been overwhelming and we remain committed to keeping viewers engaged with compelling content and interactive features as the season unfolds,” said Alok Jain, JioStar.
This season has a sponsor line-up of 11 brands, including Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, Haier, Fujifilm and Lux Cozi.
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