JioHotstar onboards 14 sponsors for original series Special Ops 2

JioHotstar’s original series Special Ops 2 has onboarded 14 sponsors, according to a press release.

“Set to premiere on July 18, Special Ops 2 has attracted an impressive line-up of sponsors spanning automotive, technology, finance, FMCG, QSR, luxury, personal care and building materials sectors. The confirmed sponsors include Hyundai, Jaquar & Co, Directors Elaichi, Asian Paints, UTI Mutual Fund, Envy, Philips, Lux Industries, Domino’s, JK Cement, Oppo, Swiggy, Toothsi, and Sony Bravia. Special Ops 2 has become the most sponsored title under the Specials banner, reinforcing JioHotstar’s stronghold as the leading platform for premium content,” according to the release.

“At JioHotstar, we are focused on creating iconic, scalable IPs that not only engage audiences but also deliver measurable impact for brands. Special Ops is one of the most anticipated franchises on our platform, and the phenomenal response from brands reaffirms the platform’s growing equity as a go-to destination for those looking to collaborate with high-quality storytelling and reach deeply engaged audiences,” said Ajit Varghese, Head of Revenue, Entertainment & International, JioStar.

“The advertiser interest in Special Ops 2 points to a larger industry shift where original series are becoming central to branded storytelling. JioHotstar’s last Hindi original, Criminal Justice Season 4, also saw similar brand partnerships across Auto, BFSI, CPG, Travel, and D2C categories. With 14 sponsors onboard ahead of its release, Special Ops 2 is already generating significant chatter, reaffirming that marquee content on JioHotstar is where both audiences and advertisers want to be,” the release mentioned.