original-series

The New Cultural Capital

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Defining influence through modern tastemakers

NATIVE CONTENT Apr 23, 2026 10:41 AM

JioHotstar onboards 14 sponsors for original series Special Ops 2

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The show is set to premiere on July 18

e4m Staff Jul 11, 2025 4:28 PM

WPP OpenDoor creates immersive digital innovation for Amazon Original Series Panchayat

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This innovative campaign, powered by WPP OpenDoor, redefines how IP-led storytelling can extend far beyond screens

e4m Staff Jul 3, 2025 4:15 PM

Prime Video uses humble lauki to create buzz for Original series Panchayat Season 3

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The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz

e4m Staff May 7, 2024 4:59 PM

Amazon Prime Video forays into supernatural genre with 'The Last Hour' series

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The original series will premiere on OTT platform on 14th May 2021

exchange4media Staff May 5, 2021 5:52 PM

Amazon Prime Video unveils trailer of Amazon Original Series - Tandav

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Tandav marks the digital debut of Dimple Kapadia and presents actors Saif Ali Khan, Zeeshan Ayyub & Sunil Grover in never-before-seen avatars

exchange4media Staff Jan 4, 2021 3:12 PM

MX Player’s Valentine's Day campaign #IsLoveComplicated reaches over 52 million Indians

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Moving away from conventional romance-skewed promotions, the platform explored the reality of love for its MX Original series – Pawan and Pooja

exchange4media Staff Feb 22, 2020 8:19 AM