Orient, a group known for its Orient fans, is foraying into the home appliances market in the premium segment with the launch of a new division in this category. It has partnered with Triton Communications to handle the creative and media duties of the newly formed division. Spends on R&D and marketing are estimated to be upwards of Rs 15 crore.
Over the last three months, BEI Confluence has been winning large and prestigious brands across the country. Added to the agency’s kitty are accounts like Balmer Lawrie’s Balmerol, Blue Hill Logistics’ super luxury road travel business, Dr Oetker’s Vitalis Muesli, Nippo Batteries and Torches, Radiohms Agencies Ltd, CleanBold Power Erazer...
The much-awaited NRS-IRS merger is finally coming to fruition. Both the ABC, which is fronting the NRS on behalf of the NRSC, and the MRUC, which owns IRS, are set to sign the agreement within the next couple of weeks. The development would be a course changing milestone for the Indian print industry.
While Airtel officials say this campaign was given as a one-off to Taproot India, Airtel’s latest commercial created by the agency is generating quite a buzz across the country by playing on the ‘friendship’ factor. Airtel’s Mohit Beotra and Taproot’s Agnello Dias share what went into making of this much talked about ad...
Flipkart.com, one of India’s largest e-commerce companies, recently kicked off their new ad campaign ‘No Kidding, No Worries’. The TVCs, which showcase Flipkart as an ‘online megastore’, mainly address some long-held concerns associated with online shopping.
Have you ever been fooled by any agent while buying an insurance? Or have you ever found yourself saying “Ullu Banadiya”? Taking the real life situation to reel life, PolicyBazaar.com, country’s largest online insurance aggregator, has launched is first ever ad campaign – ‘Ullu Banna Achi Baat Nahi’, crafted by Mudra.
As part of its statutory requirement, Bharat Petroleum Corporation Ltd is reviewing its media duties, and has completed the first round of presentations in the process. It is understood that there are nine agencies in the fray for the pitch. The account is pegged in the vicinity of Rs 60-65 crore.
Nokia Siemens Networks has announced the appointment of Sandeep Girotra to lead its business in India. Girotra will be based in Gurgaon and his appointment is effective from October 1, 2011. He is currently responsible for a number of key customer accounts in India as a Sub-region Head.
Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well recognised and evokes positive associations in the minds of the consumer, writes Anisha Motwani, CMO, Max New York Life Insurance.