Turning a product in to a brand requires incremental efforts, but it is worth it because it is the brand that adds significant value when it is well recognised and evokes positive associations in the minds of the consumer, writes Anisha Motwani, CMO, Max New York Life Insurance.

Anisha Motwani Sep 6, 2011 9:09 AM

It’s Valentine’s and you can smell love in the air. Living in an e-age, romance has come a long way from the days of Romeo-Juliet and our very own Laila-Majnu. Teenagers today are happily falling in love at the drop of a hat, but they are also falling out of it probably at the same pace if not faster, laments Max New York Life Insurance’s Anisha Motwani.

Anisha Motwani Feb 13, 2009 7:14 AM