Techno-marketing company BrandAppZ has been designing apps to help brands engage with their consumers better. These apps are custom-made for different kind of campaigns and can be self-designed as well. BrandAppZ has worked with brands such as Sony Ericsson, Yatra.com, LG Electronics, and Fox History & Traveller Channel, among others.
Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The campaign, woven around IPL and ICC Cricket World Cup, built association for Maruti with cricket ratings on mobile in a non-intrusive and interactive manner. A look at how this campaign achieved such phenomenal success.
The easing of FDI norms for print media has seen the launch of quite a few international titles in the women-centric magazine genre. This has widened the advertisers’ portfolio for women’s magazines in India and has led to some intense competition. exchange4media finds out how media planners and publishers view the future of women’s magazines in India…
Mobile advertising in India is still nascent. It stands at about Rs 100 crore. But at the same time it is a growing market, with dramatic growth rates, doubling year over year. The reasons behind the mobile market growth in India are external to the advertising environment. The mobile advertising market has evolved from a stage of mobile Internet being used for email access, to being used for social, to now being used for accessing various kinds of content – from news to sports to games.