Huawei Devices, a subsidiary of Huawei Technologies Co Ltd, which is a global leader in providing next-generation telecommunications solutions, has signed on well-known author Chetan Bhagat as its brand associate. By signing on Bhagat, who is also seen as a youth icon, Huawei Devices establishes a strong connect with the youth for its Smartphones and Tablets category.
Discovery Channel has announced a new series ‘Curiosity’ that seeks to uncover the truths behind life’s most challenging questions - what would it be like if you could live forever? What would happen if aliens attacked? Is there a parallel universe? How will the world end? Why is sex fun?
Saatchi & Saatchi India has announced the appointment of Hari Ganesh Desikan as Senior Planner at its Mumbai office, strengthening its Planning Division, an area that has always been of prime importance for the agency. Desikan will be responsible for regional planning for Pampers as well as some other key brands.
From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?
Flying Machine has launched ‘What an Ass’ campaign to launch its new stretch denim range for women. The ‘What an Ass, Kiss my Ass’ ads have already created a furore with women rights activists crying foul against the campaign calling it ‘Vulgar and provocative’. This is just the beginning as a new campaign will roll out in a couple of days on the same lines, total spends on the campaign being a whopping Rs 4 crore. Have the bold lines been applauded or ASSasinated? We find out...
Quasar Mumbai has bagged the digital mandate for JK Helene Curtis (JKHC), which offers products in the personal grooming and home care categories and has brands like Park Avenue, Premium and Parx in its portfolio. Quasar will handle all digital duties for the company, including creative, SEO, social media and websites.
Our mindset is to offer quality output in the area of communication, advertising and marketing. Whether that means involving other Ad Clubs, working with agencies in other cities or doing things independently, it does not matter. There is no power play at Ad Club – it is a job that needs to be done.