Date-wise News
ESS partners Fox Sports to showcase Nokia CLT20 in Australia?blur=25

ESPN-STAR Sports, the official broadcaster and commercial partner of Nokia Champions League Twenty20, has announced a multi-platform partnership with Fox Sports to showcase the tournament when it kicks off this month.

exchange4media Staff Sep 23, 2011 11:08 AM

Huawei Devices signs Chetan Bhagat as its brand associate?blur=25

Huawei Devices, a subsidiary of Huawei Technologies Co Ltd, which is a global leader in providing next-generation telecommunications solutions, has signed on well-known author Chetan Bhagat as its brand associate. By signing on Bhagat, who is also seen as a youth icon, Huawei Devices establishes a strong connect with the youth for its Smartphones and Tablets category.

exchange4media Staff Sep 23, 2011 11:06 AM

Discovery gets curious with new series?blur=25

Discovery Channel has announced a new series ‘Curiosity’ that seeks to uncover the truths behind life’s most challenging questions - what would it be like if you could live forever? What would happen if aliens attacked? Is there a parallel universe? How will the world end? Why is sex fun?

exchange4media Staff Sep 23, 2011 11:05 AM

Saatchi & Saatchi Mumbai appoints Hari Ganesh Desikan as Senior Planner?blur=25

Saatchi & Saatchi India has announced the appointment of Hari Ganesh Desikan as Senior Planner at its Mumbai office, strengthening its Planning Division, an area that has always been of prime importance for the agency. Desikan will be responsible for regional planning for Pampers as well as some other key brands.

exchange4media Staff Sep 23, 2011 11:03 AM

Pitch Exclusive: Volkswagen’s Lutz Kothe to unravel his marketing secrets?blur=25

From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?

exchange4media Staff Sep 23, 2011 10:10 AM

Godrej Interio grabs attention with its new OOH campaign?blur=25

Godrej Interio has used out-of-home innovations across 23 cities and towns covering Mumbai, Delhi NCR, Kolkata, Pune, Hyderabad and Bangalore to promote its products. The innovation has been ideated by Law & Kenneth and executed by Brandcomm.

Priyanka Nair Sep 23, 2011 10:01 AM

STAR’s Fox Crime launches with the ‘Photographs Case’?blur=25

Fox Crime, the new English channel launched by STAR India, recently rolled out a campaign, called ‘Photographs Case’, designed by Ogilvy & Mather.

Shubhi Tandon Sep 23, 2011 9:59 AM

Ad Review: Flying Machine – Flaunting the ASS!?blur=25

Flying Machine has launched ‘What an Ass’ campaign to launch its new stretch denim range for women. The ‘What an Ass, Kiss my Ass’ ads have already created a furore with women rights activists crying foul against the campaign calling it ‘Vulgar and provocative’. This is just the beginning as a new campaign will roll out in a couple of days on the same lines, total spends on the campaign being a whopping Rs 4 crore. Have the bold lines been applauded or ASSasinated? We find out...

Deepika Bhardwaj Sep 23, 2011 9:57 AM

Quasar appointed as digital AOR by JK Helene Curtis?blur=25

Quasar Mumbai has bagged the digital mandate for JK Helene Curtis (JKHC), which offers products in the personal grooming and home care categories and has brands like Park Avenue, Premium and Parx in its portfolio. Quasar will handle all digital duties for the company, including creative, SEO, social media and websites.

exchange4media Staff Sep 23, 2011 9:50 AM

Mahuaa appoints Lowe Lintas for Gujarati & Rajasthani channels?blur=25

Mahuaa has appointed Lowe Lintas as its creative partner for the forthcoming launch of its Gujarati and Rajasthani channels. The Bangla channel continues to be with Rediffusion. The company is in the process of finalising a media agency soon.

Noor Fathima Warsia Sep 23, 2011 9:48 AM

Lintas Media Group celebrates Foundation Day?blur=25

September 22 marked the Foundation Day for Lintas, and the media service asset, Lintas Media Group, celebrated the day as ‘bring a family member to work’ day. Lintas offices across cities joined in the celebrations.

Noor Fathima Warsia Sep 23, 2011 9:40 AM

VIP Industries Ltd moves media mandate to Lodestar UM?blur=25

Following a multiagency pitch, luggage brand VIP Industries Ltd has moved its media mandate to Lodestar UM. The account size is pegged in the vicinity of Rs 45-50 crore. Ogilvy is creative agency for the business.

Noor Fathima Warsia Sep 23, 2011 9:33 AM

BAG’s spiritual channel Darshan24 goes live from Sept 28?blur=25

Bag Network is expanding its channel bouquet with the launch of Darshan24. The 24-hour free-to-air spiritual channel, goes on air from Sept 28, 2011.

Nitin Pandey Sep 23, 2011 9:31 AM

Radio One’s public feedback move on 5th anniversary?blur=25

Radio One has come out with a never-before initiative to let their audience dictate the kind of music they play. This is the first among other projects that will kickstart the FM player’s fifth anniversary celebrations.

Sai Prasanna Sep 23, 2011 9:29 AM

<b>Shashi Sinha</b>, CEO, Lodestar UM & President, Ad Club Bombay?blur=25

Our mindset is to offer quality output in the area of communication, advertising and marketing. Whether that means involving other Ad Clubs, working with agencies in other cities or doing things independently, it does not matter. There is no power play at Ad Club – it is a job that needs to be done.

exchange4media Staff Sep 23, 2011 12:00 AM