Huawei Devices signs Chetan Bhagat as its brand associate

Huawei Devices, a subsidiary of Huawei Technologies Co Ltd, which is a global leader in providing next-generation telecommunications solutions, has signed on well-known author Chetan Bhagat as its brand associate. By signing on Bhagat, who is also seen as a youth icon, Huawei Devices establishes a strong connect with the youth for its Smartphones and Tablets category.

e4m by exchange4media Staff
Published: Sep 23, 2011 11:06 AM  | 3 min read
Huawei Devices signs Chetan Bhagat as its brand associate

Huawei Devices, a subsidiary of Huawei Technologies Co Ltd, which is a global leader in providing next-generation telecommunications solutions, has signed on well-known author Chetan Bhagat as its brand associate. By signing on Bhagat, who is also seen as a youth icon, Huawei Devices establishes a strong connect with the youth for its Smartphones and Tablets category.

Bhagat, known for his youth oriented novels ‘Five Point Someone’ (2004), ‘One Night @ the Call Center’ (2005), ‘The 3 Mistakes of Life’ (2008) and ‘2 States-The Story of My Marriage’ (2009), has also inspired Bollywood films like ‘3 Idiots’ and ‘Hello’. As part of his association with Huawei, Bhagat will support the launch of Huawei’s products ranging from Smartphones to Tablets and will also be a part of all digital, ATL and BTL activities.

Confirming the news, Anand Narang, Director, Marketing and Solutions, Huawei Devices, said, “We are pleased to get Chetan Bhagat on board as our brand associate. Huawei’s latest range of Smartphones and tablets cater to the youth and we are positive that our association with Chetan Bhagat will help us engage youth in meaningful ways. Chetan is an innovator, who has created an entirely new market in Indian publishing. And this aspect of his personality is in sync with Huawei, which is an innovator with its focus on leading-edge technology and design. Being a youth icon, Chetan’s previous books and talk shows in colleges and companies have inspired millions around the world. We plan to engage youth around his upcoming book Revolution 2020 and in multiple other areas.”

Speaking about the association, Chetan Bhagat said, “It feels great to be associated with Huawei - a technology brand. As an engineer from IIT, I have always been very interested in technology and its applications. Telecom has been one of the fastest growing sectors in India and Huawei has played a big part in this growth. I have also discovered that it is rated as one of the most innovative companies in the world by many prestigious publications like the Economist. I am really looking forward to be associated with their latest range of Smartphones and Tablets. Huawei as a brand believes in excellence and innovation which has been the guiding force in my life. I am extremely delighted to be a part of the Huawei family.”

Huawei Devices is a leader in data cards (popularly called dongles) segment in India and world-wide (ABI Research). Huawei Devices aims to be amongst the Top 5 OEM handset brand world-wide. It has gained momentum with its series of IDEOS handsets launched in the 2nd quarter of 2011. Huawei is all set to introduce its flagship range in India– the world’s first Android 3.2 powered tablet – Mediapad and Vision cloudphone – the world’s first Smartphone based on cloud services.

 

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