Saatchi & Saatchi Mumbai appoints Hari Ganesh Desikan as Senior Planner

Saatchi & Saatchi India has announced the appointment of Hari Ganesh Desikan as Senior Planner at its Mumbai office, strengthening its Planning Division, an area that has always been of prime importance for the agency. Desikan will be responsible for regional planning for Pampers as well as some other key brands.

e4m by exchange4media Staff
Published: Sep 23, 2011 11:03 AM  | 2 min read
Saatchi & Saatchi Mumbai appoints Hari Ganesh Desikan as Senior Planner

Saatchi & Saatchi India has announced the appointment of Hari Ganesh Desikan as Senior Planner at its Mumbai office, strengthening its Planning Division, an area that has always been of prime importance for the agency. Desikan will be responsible for regional planning for Pampers as well as some other key brands.

Talking about the appointment, Nisha Singhania, GM, Saatchi & Saatchi, Mumbai, in an official release said, “With Hari joining the planning department in Saatchi Mumbai, we now have a truly fantastic team of planners with a diverse set of experiences and talent. I wish Hari all the best and look forward to him helping create some Lovemarks for us.”

Speaking on the development Kavita Kailas, Vice President – Planning, Saatchi & Saatchi, Mumbai, said, “We are very excited to have Hari on board. Along with rich experience across categories, his forte is infusing fresh thinking into brands, which will be of immense value to clients.”

Desikan, an Electronics & Communications Engineer, comes with a rich experience of over 10 years in Marketing, Brand Management and Advertising. Having started his career as a sales engineer with Siemens India, his passion for Marketing & Advertising drew him to Trigger Jeans. As a Brand Manager, he played a key role in scripting a revival of the brand’s fortune. Stepping into the agency side six years ago, Desikan has worked on multiple brands across categories. He has worked with some of the well-known names in the industry, including Hakuhodo Percept, Ogilvy & Mather and TBWA\India and serviced brands like CavinKare, Henkel, Panasonic and Odyssey among others. His last assignment was with a Chennai-based brand communications start-up – Gutfeel, as a Co-Founder and Partner – Strategy.

Talking about the new assignment, Hari Ganesh Desikan, Senior Planner, Saatchi & Saatchi – Mumbai, said, “Saatchi Mumbai has a wonderful set of people, in fact more than the brands that I would get to work on, what made me choose Saatchi was the chance to work with Sourabh Mishra, Kavita Kailas and team.”
 

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