Max Healthcare looks to increase digital presence, ropes in Olive

In a bid to increase its digital presence, Max Healthcare has roped in Olive as its digital agency. The account was earlier handled by Pepper Square.

e4m by Shubhi Tandon
Updated: Aug 2, 2011 12:32 PM
Max Healthcare looks to increase digital presence, ropes in Olive

Olive e-Business has been roped in by healthcare brand Max Healthcare as its digital agency. The account was earlier handled by Bangalore-based agency Pepper Square.

Olive will be the digital and technology partner for Max Healthcare to revamp its complete web presence. The other participants in the pitch included Webchutney and eDynamic. Olive will now handle Max Healthcare’s digital strategy, which includes launch of Internet properties, social media initiatives, search marketing initiatives, digital advertising campaigns, mobile applications, and other Web technology initiatives.

The healthcare company is looking to increase its web presence. Talking to exchange4media, Prajakta Agarwal, Assistant Manager, Online Initiatives, Max Healthcare, said, “Earlier our digital presence was not up to the mark, so we were looking to increase it. We had regular posts but not much interaction on our Facebook pages.”

On choosing Olive as its digital partner, Arpita Mukherjee, AGM - Marketing & Product Planning, Max Healthcare, said, “Olive was the obvious and best choice as when it came to understanding our domain needs, they were bang on target. We look forward to a fruitful association with them.”

Olive has already launched two Facebook campaigns for the brand. Mangala Bhattacharjee, Head of Content, Olive, told exchange4media, “We had launched a Facebook campaign called SportsPro, which was designed around the IPL games to support the Delhi Daredevils. Another campaign which is running right now is the ‘Fight Against Diabetes’ campaign.”

On bagging the Max Healthcare account, Siddhant Johri, Head - Strategy & Creative, Olive e-Business, said, “The ease with which we make the switch beyond domain limitations helped us win this key account.”
 

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