Red Bull India launches blogger hunt for Formula1 race

Red Bull India, the energy drink company, has announced the launch of a ‘Red Bull Blogger Hunt’ to cover the Formula1 races in the Indian Grand Prix.

by Shubhi Tandon
Published - Sep 3, 2011 11:05 AM Updated: Sep 3, 2011 11:05 AM
Red Bull India launches blogger hunt for Formula1 race

Energy drink company Red Bull India has announced a ‘Red Bull Blogger Hunt’ for the upcoming Formula1 Grand Prix to be held in India from October 28-30, 2011. The campaign is an initiative to offer one blogger from India an opportunity to report on the Formula races from the Red Bull racing’s corner.

According to Red Bull India, Red Bull Blogger Hunt is an initiative “to give wings to the dreams and aspirations of F1 fans as well as giving bloggers a genuine taste of the world of Red Bull Racing”.

Red Bull India said that the first Indian Grand Prix was a landmark event and the company was paying tribute to the true F1 fans and Red Bull Racing F1 team fans by giving a chosen fan, the Red Bull Blogger, the experience of a lifetime.

The blogger will get to be a part of the Red Bull Racing team and travel with them. Red Bull India revealed that the blogger hunt was the first of the company’s initiatives in the lead up to the Indian Grand Prix.

Red Bull India is working with Mumbai-based company Jack in the Box as the digital agency for the initiative. The results of the campaign will be declared on the Red Bull website on September 25, 2011.

 

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