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A newly launched microsite klrahul.redbull.com will enable fans of KL Rahul to play an interactive quiz called Red Bull Fastest 50

exchange4media Staff Apr 1, 2019 10:55 AM

Rajasthan Royals  Red Bull

The global cricket tournament is especially developed for university students and will see over 300 colleges across 30 cities competing

exchange4media Staff Mar 6, 2019 7:32 PM

Premier Badminton League

In a special video by Supari Studios, the ace badminton players go undercover to prank kids at the Garuda Badminton Academy by disguising themselves as an elderly couple

exchange4media Staff Jan 8, 2019 12:09 PM

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

Red Bull appoints Dentsu Webchutney as its new digital agency

The agency will handle the entire gamut of digital advertising services for the brand

exchange4media Staff Feb 5, 2016 12:58 PM

Speculation rife about Nike's Avinash Pant joining Red Bull

Industry sources indicate that Nike's Marketing Head in South East Asia Avinash Pant could be joining Red Bull in June

Priyanka Mehra May 13, 2015 8:38 AM

Mobile gaming with strategic approach could be 'Manna' for brands

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 9:43 AM

Mobile gaming with strategic approach could be 'Manna' for brands

Lack of creativity and long-term strategy seem to plague the mobile gaming biz in the country, which is more skewed towards native ads and user friendly apps

Abhinn Shreshtha Oct 29, 2014 7:39 AM

 India's 1st Red Bull Flugtag witnesses over 35,000 spectators

22feet Tribal Worldwide successfully executes digital campaign for Indias 1st Red Bull Flugtag

exchange4media Staff Oct 14, 2014 2:22 PM

How to choose the most effective channel to drive brand engagement?

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

Video: Digital is at the centre of marketing at Red Bull - Bhaskar Sharma

The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013

Saloni Surti Jun 27, 2013 8:16 AM

The songs that reflect radio players’ brand values

Giving a twist to the radio tale, FM players share with exchange4media which song their radio station associates with most & how they would brand it

Priyanka Nair Jan 16, 2012 12:10 PM

Red Bull India launches blogger hunt for Formula1 race

Red Bull India, the energy drink company, has announced the launch of a ‘Red Bull Blogger Hunt’ to cover the Formula1 races in the Indian Grand Prix.

Shubhi Tandon Sep 3, 2011 11:05 AM