Red Bull Moto Jam reintroduces Formula 1 to Indian streets

Red Bull is bringing Formula 1 back into public view in India through a series of high-visibility activations and live experiences to reconnect audiences with the sport after a long absence from the calendar.

The brand’s recent on-ground activity, including Moto Jam in the Delhi NCR region, places Formula 1 machinery and culture directly in front of Indian fans, setting the stage for renewed interest as discussions around the sport’s future presence in the country continue.

On Instagram, Red Bull India has shared multiple content clips showing F1-related displays and on-ground activations. In one instance, a Red Bull Formula 1 car was visually spotted in the Pune, Navi Mumbai, highlighting the sport’s distinctive car in a local setting.

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These campaigns are timed ahead of Red Bull Moto Jam 2026, set for March 1, 2026, at India Expo Mart in Greater Noida. The event will include a Formula 1 showrun where Visa Cash App Racing Bulls driver Arvid Lindblad will drive Sebastian Vettel’s 2012 championship-winning Red Bull RB8 car (repainted in current Racing Bulls colours). The day will also feature drifting, stunt biking, freestyle motocross, stunt cars, and other high-adrenaline displays.

Social Media Reactions

The Red Bull India Instagram reels have generated strong excitement and nostalgia among fans. Many viewers expressed their reactions, with comments like “F1 is coming back to India, I’m crying man this is what I’ve been waiting for since 2013” and “Finallyyyyyyyy after 13 years we are getting F1 action again”. Others said, “Please come back I need F1 in India” and “If other F1 racing Team comes like this to speak put loud that they are coming to India, it's going to be very exciting news for us.”. Several users shared humorous takes included “If this means F1 is coming back I will sell my kidney to get tickets” and “Red Bull doing what the government couldn’t do for 13 years”. The overall sentiment reflects long-standing fan anticipation, and expressing eagerness for the Moto Jam event.

Government in talks to revive Indian Grand Prix

As per reports, the Indian government is exploring a return of the Formula 1 Grand Prix to the country, a development that has drawn attention from motorsport observers and fans alike. Officials are evaluating the possibility of hosting a race at the Buddh International Circuit (BIC) in Greater Noida, the venue that hosted the last Indian Grand Prix in 2013.

The event was staged at BIC for three seasons from 2011 to 2013, with multiple races won by Sebastian Vettel and strong spectator interest. However, the race was discontinued after 2013 amid disputes over taxation and government support.

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Red Bull’s visible street campaigns and the upcoming Moto Jam showrun are helping keep F1 in the public conversation and measuring fan interest while official discussions continue.