A comprehensive study of the future of outdoor advertising in India by outdoor agency Global Advertisers reveals that OOH will not only multiply its market share as a result of digital technology over the next couple of years, but its structure will change significantly too.
Radio One has reported revenues of Rs 11.13 crore in Q1 FY12, a growth of 14 per cent over Rs 9.79 crore in the corresponding quarter of the previous fiscal. The loss before tax of Rs 1.17 crore in Q1 FY12 was down from Rs 5.70 crore in the same period last year.
Organisations today realise that communicating with employees should not be looked upon as a one-way information dump. Capturing feedback is of critical importance, and if an organisation is not seen to be “listening and acting” on what it is being told then, why should employees be sharing it, asks Rachana Panda, Alstom Projects India Ltd.