Authors

Dhaval Mehta
editor@exchange4media.com @Dhaval Mehta

Guest Article: Why have media agencies become traders?

Guest Article: Why have media agencies become traders??blur=25

When media buying came into existence around 10-12 years ago, it was taken very seriously. Unfortunately, media professionals have become traders or bargainers today, laments Dhaval Mehta, CMD, Kreate Advertising.

Dhaval Mehta Aug 3, 2011 9:21 AM