Hero Cycles and Sport18, the sports marketing division of the Network18 group, have renewed their association for the Hero Cycles India Cyclothon. Three editions of the event – namely, Delhi on September 11, 2011; Chandigarh on September 25, 2011; and Pune on February 26, 2012, will be held.
Digital marketing group EBS Worldwide has entered into a strategic alliance with Alterian, a global leader in Digital Customer Engagement Technology and Solutions. EBS will bring in their strategic consulting expertise in the digital marketing domain, while Alterian will provide the technology and platform using different Alterian products. The alliance will help marketers to better ‘Engage’ with their customers to turn them into ‘advocates’ with a measurable return on their digital marketing investments (ROI) in a simple, user-friendly interface.
S Divaakar, who had worked in the capacity of AGM (Sales and Marketing) with TV9 Network, has moved on to a new Kannada news channel, owned and run by Writeman Media Pvt Ltd, as VP (Sales and Marketing). Veteran journalist HR Ranganath and former Editor of Kannada Prabha and Suvarna News, is the Chairman and Managing Editor of Writeman Media.
“It (creativity) is as important as imagination is for a painter. Radio has been rightly described as a theatre of the mind, and like the painter starts off with an empty campus, we RJs use words, sounds, etc., to paint a scene, evoke a scenario. All of the three – knowledge, humour, intelligence – are important. I would also add emotional intelligence…,” says RJ Mantra, Radio Jockey, Red FM Network.
Looking back, the week saw the launch of two new music channels – MIX from Sony and Punjabi music channel 9X Tashan from 9X Media. Hindi GEC Sony continued to hold on to the No. 2 for a second consecutive week. After a long stint, G Krishnan bid adieu to TV Today Network this week. Meanwhile, HomeShop18’s Sundeep Malhotra talks about the e-commerce market in India…
In H1 2011, Print advertising volume for jewellery category witnessed a jump of 32 per cent in H1 2011 vis-à-vis H1 2010. 8 out of top 10 maximum advertised brands were from Gitanjali Gems Ltd, the top advertiser in jewellery advertising. South zone led in terms preferred zones for print advertising of jewellery category.
“E-commerce is where we are seeing lots of activities in terms of overall Internet penetration. By 2015, India is going to have close to 295 million Internet connections. So it is logical that you keep investing in the brand and product of e-commerce. Anyone who has seen the product on TV, the Internet works for him as a catalogue,” says Sundeep Malhotra, CEO & Founder, HomeShop18.