Many successful entrepreneurs have professionalised their marketing operations and have scaled great heights. Creative agency partners and marketing support functions have a greater role to play in such success stories. However, the facilitators have bogged down the creators, says K Raghavendra, Assistant GM, Marketing Services, Jyothy Laboratories Ltd...
Inkfruit, touted as India’s first and largest consumer co-creation brand, has revealed its new brand identity to capture the personality of members who form the Inkfruit community, as well as signify the increasing eclectic collection which is now a part of their repertoire.
In a bid to further strengthen its position in the Madhya Pradesh market, Naidunia has launched a new edition, ‘Navdunia Fast’, in Bhopal on August 17, 2011. The focus of this eight-paged paper, which has a cover price of Rs 1.50, is to report immediately and pick up hyper local news.
Department of Posts, Ministry of Communication & IT, has invited advertising agencies to present proposals for providing support to the department for its branding, advertising and marketing activities. The last date for submission of proposals is September 5, 2011.
While retail majors like Big Bazaar, Shoppers Stop, Westside, are touching new levels and scripting successes in metros and urban markets, organised retail is also emerging as new fancy in rural India. A look at how some of the big organised players are tapping on the emerging retail opportunities in rural markets.
Mobile video streaming technology provider Jigsee has launched in India and aims to bring entertaining, informative, and educational video content to people who use feature phones. The introduction of Jigsee Beta enables mobile subscribers to access premium video content on mobile phones for free.
AETN-18 (joint venture between A & E Networks and TV 8) has awarded the creative duties of the soon-to-be-launched History channel in India to McCann Erickson following a multi-agency pitch. McCann Erickson will work on the launch communication strategy for History channel in India.
Understanding technology and implementing it in the right way is of utmost important for any agency. We are sure when we enter the Indian market, with the right tools, right knowledge, right expertise and experience, we will do immensely well in the performance marketing arena.