Date-wise News
Special Update: Chitranjan Dar, Thierry Jadot, Sameer Suneja to address audience @e4m Conclave?blur=25

After a scintillating morning session at the e4m Conclave 2011, being held in Delhi on July 12, there is more to follow. The afternoon session will see ITC Food’s Chitranjan Dar deliver the keynote address. Thierry Jadot, Starcom MediaVest Group France, will deliver a special address, followed by a plenary session.

exchange4media Staff Jul 12, 2011 1:38 PM

Pitch Exclusive: Marketing sutras from regional champions?blur=25

How are regional brands like Ghari Detergent, VI-John, Cremica, Emami, Rupa, Catch, Mankind, Lava and Wagh Bakri taking the biggies head-on; and how's their marketing strategy different. Pitch finds out.

Pallavi Srivastava, Ruchika Kumar & Purba Das Jul 12, 2011 12:40 PM

Google’s +1 plugin and its impact on search marketing?blur=25

Besides Google+, another feature by Google that is gaining importance is the introduction of its social plugin feature – the ‘+1’, which works as a recommendation feature. e4m speaks with industry experts to find out how it will impact search marketing...

Shubhi Tandon Jul 12, 2011 10:02 AM

Harkirat Singh, Hernan Sanchez Neira to address audience @e4m Conclave in Delhi today?blur=25

The exchange4media Conclave 2011 gets underway in Delhi at The LaLit on July 12, 2011 with Harkirat Singh, MD, Woodland India; Hernan Sanchez Neira, CEO, Havas Media Intelligence; and Jasmin Sohrabji, CEO, Omnicom Media Group, India, addressing the distinguished gathering in the morning sessions.

exchange4media Staff Jul 12, 2011 10:01 AM

High newsprint prices may hit Indian print media margins: Fitch?blur=25

Fitch Ratings expects higher newsprint prices to negatively impact the profitability of the Indian print media industry in the short to medium term.

exchange4media Staff Jul 12, 2011 9:01 AM

Case Study: Living an out-of-the-screen ‘Bond’ experience?blur=25

It’s mission accomplished for Star Movies, which came out with several innovations in its digital campaign – ‘Forever Bond’ – to promote the James Bond movie festival. e4m’s special Case Study takes a look at what makes this campaign noteworthy and how it was executed...

Shubhi Tandon Jul 12, 2011 8:47 AM

Percept OOH ropes in Rasiq Sultan as Branch Head South?blur=25

Rasiq Sultan has been appointed as Branch Head - Karnataka and Tamil Nadu, Percept Out Of Home, Bangalore.

exchange4media Staff Jul 12, 2011 8:33 AM

SAB TV reinforces ‘Mazaa’ quotient with new brand campaign?blur=25

SAB TV has rolled out a new brand campaign to further reinforce its positioning as a family comedy entertainment channel and its brand promise of ‘Asli Mazaa Sab Ke Saath Aata Hai’.

exchange4media Staff Jul 12, 2011 8:27 AM

Thoughtshop bolsters its creative team with 2 new appointments?blur=25

Thoughtshop, a 360 degree advertising and communication agency, has appointed Vishesh Jain and Bhavin Patel as Creative Directors in copy and art divisions, respectively. These appointments are a step towards strengthening the senior management of the agency.

exchange4media Mumbai Bureau Jul 12, 2011 8:21 AM

IDBI Group retains Maxus as media AOR; Mudra Max bags outdoor biz?blur=25

Following a multi-agency pitch, IDBI Group has retained Maxus India, its incumbent agency, for its mass media business. Meanwhile, Mudra Max has been appointed for the Group’s outdoor and digital media and BTL activities.

Tasneem Limbdiwala Jul 12, 2011 8:19 AM

Anuttam Sen joins NaiDunia Media as GM – West?blur=25

NaiDunia Media has appointed Anuttam Sen as General Manager (West) and National Product Manager. He will spearhead media solutions for all TG based products of NaiDunia Media, apart from driving the advertising revenue for Western Region.

exchange4media Staff Jul 12, 2011 8:12 AM