Auto e-commerce portal, autojuction.in, has launched a mobile (on-the-go) advertising platform called ‘Ads on Wheels’. The campaign envisages private car owners display promotional stickers on their car for a stipulated period of time varying from three months to a maximum of one year and earn 10 litres of petrol or diesel vouchers along with complimentary gifts from the advertiser.
STAR India scored a coup of sorts when it aired James Cameron’s Oscar-winning blockbuster hit ‘Avatar’ over the Independence weekend. The movie was aired on both Star Movies (in English) and Star Plus (in Hindi). And the numbers speak for themselves – ‘Avatar’ (Hindi on Star Plus) scored a TVR of 2.26 as per TAM Media Research data for HSM metros, CS 4+ TG.
Set up in 1968, Jaya Advertising has been firming up its presence in the real estate advertising space. The company today is considered a real estate think tank and advisory, with an annual turnover of Rs 500 million. Jaideep Gandhi, MD, Jaya Advertising, shares the agency’s growth plans with exchange4media...
The opening episode of ‘Kaun Banega Crorepati Season 5’ has delivered a TVR of 5.24, as per TAM Media Research data for Week 34, 2011 in HSM metros for CS 4+ TG. The opening numbers for Season 4 stood at 6.2 TVR in the Hindi speaking markets for the C&S4+ TG.