Autojunction.in launches mobile ad platform - Ads on Wheels

Auto e-commerce portal, autojuction.in, has launched a mobile (on-the-go) advertising platform called ‘Ads on Wheels’. The campaign envisages private car owners display promotional stickers on their car for a stipulated period of time varying from three months to a maximum of one year and earn 10 litres of petrol or diesel vouchers along with complimentary gifts from the advertiser.

e4m by exchange4media Staff
Updated: Aug 23, 2011 3:49 PM
Autojunction.in launches mobile ad platform - Ads on Wheels

Auto e-commerce portal, autojuction.in, has launched a mobile (on-the-go) advertising platform called ‘Ads on Wheels’. The campaign envisages private car owners display promotional stickers on their car for a stipulated period of time varying from three months to a maximum of one year and earn 10 litres of petrol or diesel vouchers along with complimentary gifts from the advertiser.

The portal, which is a part of e-commerce company, mjunction Services Ltd, has launched the service in Kolkata, with Satnav Technologies being the first company to use this service to promote their car navigation gear. Satnav creates products in GIS applied areas like navigation, telematics and facilities management. autojunction plans to tie up with 1,000 car owners in FY12.

The ‘Ads on Wheels’ campaign was conceptualised to use privately owned cars as ‘mobile wheel boards’ for advertisement placements/ promotional and branding material, which creates an opportunity for the advertisers to reach out to greater audience on the one hand and also enthuse car owners towards saving fuel cost for a certain period of time on the other.

The campaign aims to make advertisers realise the importance of the mobile advertising market (advertisements on vehicles) as the fastest growing segment in the outdoor advertising category having a potential of 30,000-70,000 visual market impressions daily. This makes the medium exciting to reach out to people en masse, which autojunction plans to provide to its clients.

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