Endemol India is coming up with a new musical reality show – ‘Aata Hovu Zau Dya’ – on Star Pravah. ‘Aata Hovu Zau Dya’ is a musical reality show featuring eight celebrity captains and their bands in a week on week competition. Premiering on August 22, 2011, the show will be aired Monday-Wednesday at 9.30 pm and will see some of the biggest names competing and judging in the history of Marathi entertainment genre.
UTV Bindass has announced Season 2 of ‘Date Trap’ presented by Arise Mobiles. This season doubles up the excitement, but continues to keep the core concept of the show alive. With new fun elements that allow one to choose the date location of one’s choice, the pranks get naughtier as the dates get wackier.
Preschoolers around the world can now take a little bit of CBeebies on all their adventures, thanks to a brand new app from BBC Worldwide – CBeebies On The Go. Developed by Tag Apps to complement the international preschool channel, CBeebies On The Go is a brightly coloured world full of games and activities, and home to many of the best-loved characters from the channel, like Charlie & Lola, 3rd & Bird, Numberjacks and the Teletubbies.
IndiaFirst Life Insurance has rolled out a new ad campaign for one-of-its-kind ‘Money Back Health Insurance Plan’. Segregated across all verticals - television, outdoor media and digital space - the campaign has been powered by Saatchi & Saatchi and Think WhyNot.
Levi’s has rolled out its global ‘Go forth’ campaign with a 60-second film and online social challenge to support pioneers worldwide. Facebook is serving as global platform to showcase pioneers working to create a better world. The campaign broke in India across media on August 15, 2011.
AkzoNobel, the world’s largest paints and coatings’ company, has launched a single new global brand identity for its top retail consumer paint range, Dulux, and its related brands. This new brand identity is being gradually rolled-out worldwide and India is amongst the first few markets to adopt and implement it.
Jagran Pehel, the strategic social initiative of Jagran Prakashan Ltd (JPL), has launched the second phase of ‘Sapnon ko Chali Chhoone’ (SKCC), a college intervention programme targeted at young women in Bihar. Phase 2 will cover five districts – Nalanda, Nawada, Begusarai, Samastipur and East Champaran.
Kids Out of Home Pvt Ltd (KOOH), a company providing professional sports training to children and fully integrated outdoor gaming programmes, has announced the appointment of Shrikant Hazare as its Chief Marketing Officer. He will lead KOOH’s marketing efforts for their sports and events divisions.
Shishir Gupta has come on board as Deputy Executive Editor, Hindustan Times. He will be working on special stories out of Delhi as well as other centres. Gupta will also be contributing to HT’s digital properties. He will be reporting to Sanjoy Narayan, Editor-in-Chief, Hindustan Times, and also work closely with Delhi Resident Editor Sudeep Mukhia.
Percept Media, the media planning, buying and evaluation arm of Percept Ltd, has brought on board Srikanth Raman as Chief Planning Officer. Prior to joining Percept Media, Raman was with Starcom MediaVest, where he was General Manager – Research & Strategy.
Rediffusion Y&R, Delhi has further ramped up its creative team with the appointment of Tarun Batra as Creative Head – Art. Batra joins from Lowe Scanad (Scangroup) Tanzania, where he was Creative Director (Art). He will be reporting to Chraneeta Mann, ECD, Rediffusion Y&R, Delhi.
MTV India, as part of its strategic media planning move, has appointed Aegis Media’s Vizeum India as its media agency. Vizeum India will now handle MTV’s media planning and execution across electronic, print and online media. In addition to media buying and planning, Vizeum will also support MTV India’s digital and marketing initiatives.
Ogilvy & Mather has promoted Anand Badami to the role of Group Managing Director, Ogilvy & Mather Malaysia. Badami takes over from Andre Nair, who is leaving the agency after fulfilling his two-year contract at the end of September to return to his consultancy role.