Lodestar UM has bagged the media duties of Jaypee Sports International (JPSI). The immediate priority will be around the JPSI-owned and managed Formula 1 track – Buddh International Circuit in Greater Noida. The budget for the first year is expected to be around Rs 25-30 crore.
In a bid to take forward commercial and fine art photography in the country, Creative Thinks Media is launching a dedicated e-commerce website – Chitraclinic.com. The website, which will be formally launched on September 16, 2011, seeks to make photography an accessible form of art.
A total of 3,647 entries from 17 countries will be competing at this year’s Spikes Asia Festival, which kicks off this in Singapore on September 18, 2011, an overall increase of 19 per cent versus last year, with growth in most categories. India has sent the most number of entries at 612.
YouTube has launched its Partner Program in India to provide an opportunity to all original content creators in the country to monetise videos. The program is open to all Indian content creators who make original, high-quality videos on a regular basis and use YouTube to distribute their content online and opens a huge market for Indian advertisers.
Technology company AMD has launched a social campaign in India – ‘Future is Me’ – to engage with the youth of the country. The multi-city multimedia initiative invites the youth to come up with interesting futuristic ideas that best describe the future of any of the four aspects of their life – music, entertainment, digital and fashion.