Creative souls in our ad fraternity spend days and months creating communications for brands for their target consumers. But a campaign becomes all the more challenging when there is no product but a message of patriotism, and the TG is not specific but an entire nation. On this special day, the ad fraternity speak on the I-Day campaigns that touched them the most…
Keeping with the current mood of fight against corruption, on the 64th Independence Day, Dhamaal24 invokes the janta for ‘Correction of Corruption’. Lead by example, is the message that Dhamaal is giving out to the radiozen, by pledging to stop indulging in corruption at the very basic levels of everyday activities.
While one wonders where our country is heading amidst corruption, scams and controversies, UTV Bindass has come out with ‘Kahey ka freedom’, an anthem created for and dedicated to the woes of the common Indian man as we come in the 64th year of our independence. Be it the roads made of potholes or the votes for money, the common man endures it all. As we enter into a new year of hope, all we seek is a better India.
Hero MotoCorp Ltd has unveiled its new brand campaign which breaks across channels on August 15, 2011. The objective of the brand campaign is to inspire, unite and celebrate the spirit of the hero within every Indian. It is this spirit that drives the nation despite the hundreds of challenges that we face. The baseline ‘Hum mein hai hero’ is the perfect encapsulation of the idea.