Celebrating spirit of Independence, Crayons Advertising has created some truly ‘Independent’ work, without any commercial mandates, this Independence Day. A look at the freedom of creativity...

Deepika Bhardwaj Aug 15, 2011 12:11 PM

National Geographic Channel has been creating a stir with its recently rolled out innovative marketing campaign for its new show ‘Nat Geo Rush’. The show will be further promoted through an innovative digital campaign in the weeks to follow.

exchange4media Staff Aug 15, 2011 11:37 AM

Creative souls in our ad fraternity spend days and months creating communications for brands for their target consumers. But a campaign becomes all the more challenging when there is no product but a message of patriotism, and the TG is not specific but an entire nation. On this special day, the ad fraternity speak on the I-Day campaigns that touched them the most…

Deepika Bhardwaj Aug 15, 2011 11:34 AM

BBC Entertainment is airing a slew of shows as part of its content line-up for August 15, 2011. These include shows like ‘Wild India Unknown Seas’, ‘Tiger Kill’, and ‘Mountains of the Monsoon’.

exchange4media Staff Aug 15, 2011 11:22 AM

Keeping with the current mood of fight against corruption, on the 64th Independence Day, Dhamaal24 invokes the janta for ‘Correction of Corruption’. Lead by example, is the message that Dhamaal is giving out to the radiozen, by pledging to stop indulging in corruption at the very basic levels of everyday activities.

exchange4media Staff Aug 15, 2011 11:20 AM

While one wonders where our country is heading amidst corruption, scams and controversies, UTV Bindass has come out with ‘Kahey ka freedom’, an anthem created for and dedicated to the woes of the common Indian man as we come in the 64th year of our independence. Be it the roads made of potholes or the votes for money, the common man endures it all. As we enter into a new year of hope, all we seek is a better India.

exchange4media Staff Aug 15, 2011 11:17 AM

GoaChronicle.com complete its first year of operations on August 13, 2011. Launched a year ago by Kaydence Media Ventures, GoaChronicle.com is an online line mall of news, information, communication and services.

exchange4media Staff Aug 15, 2011 11:14 AM

Hero MotoCorp Ltd has unveiled its new brand campaign which breaks across channels on August 15, 2011. The objective of the brand campaign is to inspire, unite and celebrate the spirit of the hero within every Indian. It is this spirit that drives the nation despite the hundreds of challenges that we face. The baseline ‘Hum mein hai hero’ is the perfect encapsulation of the idea.

exchange4media Staff Aug 15, 2011 9:19 AM

Ravi Sharma has joined Hyundai Motors India Ltd as Manager, Corporate Communications. He will be handling all the brands of the auto manufacturer. He moves from Honda.

exchange4media Staff Aug 15, 2011 8:52 AM

Reliance Communications, a part of the Anil Ambani-led Reliance Group, has reported a 37 per cent drop in its net profit for the first quarter ended June 30, 2011 – from Rs 250 crore in Q1 FY11 to Rs 157 crore in Q1 FY12.

exchange4media Staff Aug 15, 2011 8:42 AM

Samsung is launching a bloggers campaign in alliance with Indibloggers, a blogging community. The aim of the campaign is to create buzz around the latest Samsing Galaxy Tabs.

Shubhi Tandon Aug 15, 2011 8:26 AM

On the occasion of India’s Independence, Titus Upputuru, National Creative Director, Dentsu Marcom, shares some memorable ads he has been associated with and also says that as a nation we need to look forward…

Titus Upputuru Aug 15, 2011 8:24 AM