Date-wise News
News Corp has sold off MySpace for a sum of $35 million to a smaller digital media agency, Specific Media.
exchange4media Staff Jul 1, 2011 11:22 AM
Canadian digital accessories brand Hip Street has forayed into the Indian market with a wide range of products. The company plans to invest $10 million in marketing itself over the next five years in India, out of which it would look to invest $1-1.5 million in this calendar year itself.
exchange4media Staff Jul 1, 2011 11:21 AM
Geared to take on Facebook in the social network domain, Google+ is creating waves. e4m finds out from industry on where it scores over Facebook and can it avoid the fate of many other Google products that fizzled out over time.
Shubhi Tandon Jul 1, 2011 11:20 AM
Facebook is introducing its payment system, Facebook Credits, in India from July 1, 2011. A look at how it will impact e-commerce and brands on Facebook...
Shubhi Tandon Jul 1, 2011 10:56 AM
With more data and statistics available now, marketers can make sharp segmentation and can plan communication better. The job has become easier. Or is the opposite true?
exchange4media Staff Jul 1, 2011 9:34 AM
Following the takeover by Legrand, Indo Asian is all set to promote its switchgear business with integrated brand philosophy and has chosen Brand Curry as its creative and media partner. The business is estimated to be in the range of Rs 6-8 crore.
Deepika Bhardwaj Jul 1, 2011 9:18 AM
Media veteran Bharat Kapadia has bid adieu to Lokmat and is soon going to start a consultancy firm, called <a href="mailto:ideas@bharatkapadia.com">ideas@bharatkapadia.com</a>.
Nitin Pandey Jul 1, 2011 9:17 AM
Broadcasters Audience Research Council has not met the stipulated June 2011 deadline that was outlined in the MIB’s TRP Committee Report to form a high-powered committee to guide BARC in the area of research, design and analysis.
Nitin Pandey Jul 1, 2011 8:46 AM
Lodestar UM has set up an OOH specialist by tying up with Greenline, which has 360 degree experience of over 18 years in OOH media. The new outfit has already commenced work on a slew of account.
exchange4media Staff Jul 1, 2011 8:44 AM
Radius Infratel, an integrated telecom infrastructure company, has appointed IBD India, a division of Percept Hakuhodo, for creative and communication solutions.
exchange4media Mumbai Bureau Jul 1, 2011 8:25 AM
<p align="justify">My personal targets for the year are that every brand under Quadrant’s stewardship should have moved a notch higher at the end of the year and to create a brand path for at least four new entrepreneurial brands. An important objective is to also grow the agency and the people working in it. </p>
exchange4media Staff Jul 1, 2011 12:00 AM
