Post the e4m News Broadcasting Awards 2011, the excitement continues among the proud and deserving winners. Here some of them share their feelings on winning the coveted Awards in different categories and also their views on the news broadcasting industry in India today...
Brand Curry has bagged the creative and media mandates for Ambience Group’s Ambience Mall Gurgaon and Ambience Mall Vasant Kunj. A pitch that was called two months ago saw the participation of four more agencies, including Ignite Mudra, Draftfcb Ulka, Purple Focus and Myoho Creative. Spends are estimated to be in the vicinity of Rs 6-7 crore.
HomeShop18.com has unveiled its new TVC, titled ‘India Shops Online at HomeShop18.com.’ The campaign is an effort of Homeshop18 to fortify its online presence, along with its strong footprints as a television channel. A look at the campaign and what the ad-frat thinks about the creative execution...
Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.
With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.
Hindustan Media Ventures Ltd (HMVL) has been named by Forbes as one of the Best Under A Billion companies in the Asia-Pacific region. It is one of the 35 Indian companies that have found a place on Forbes Asia’s list of 200. HMVL, publisher of Hindi daily Hindustan, is the only Indian media company to make it to the list.
The News Broadcasters Association has initiated a conversation with TAM Media Research to change data release frequency from weekly to monthly. While the conversation has just begun, industry stakeholders such as media agencies believe the suggestion is a step backward.
Mindshare Chennai has made a key addition in its south leadership team with the appointment of Kavitha Srinivasan as Partner - Client Leadership. She would be reporting to Chirantan Chandran, Principal Partner, Client Leadership, Mindshare South & East. Mindshare has made Chennai the hub for markets such as Kerala and Andhra Pradesh, and the agency looks to place special focus on local advertisers.
Close on the heels of winning the Rs 200-crore Incredible India account, Span Communications has decided to strengthen its digital operations, creating a separate business unit altogether. While Kshitiz Randhir Shori has been brought on board to head the unit, plans are afoot to set up a dedicated digital team in order to expand the bouquet of offerings to clients.
I think measurement in any business is really important. In fact, as ensuring targeted audiences and driving customised marketing campaigns starts becoming increasingly important, digital will emerge as a hugely powerful medium. However, a critical aspect that brand owners must realise is that in addition to measuring the immediate outcome, they need to evaluate the efficacy of digital media in the long term as well. This is because the true power of the medium is that it allows for long term brand conversations that eventually create brand engagement with the end consumer.