Date-wise News
Hemant Arora joins the Times Television as Chief Sales Officer

Times Television Network has appointed Hemant Arora as Chief Sales Officer, Times Television Network. Arora will drive synergies for over 1000 advertisers amongst all four Times television channels -- ET Now, Movies Now, Times Now and Zoom.

exchange4media Staff Sep 5, 2011 11:21 AM

Maurya TV emulating Colors’ success in Bihar & Jharkhand

Manish Jha, Business Head, Maurya TV, shares the strategy behind the channel’s success in the Bihar & Jharkhand markets, besides the plans to further firm the base in the Hindi belt.

exchange4media Staff Sep 5, 2011 10:58 AM

eNBA 2011: The proud winners

Post the e4m News Broadcasting Awards 2011, the excitement continues among the proud and deserving winners. Here some of them share their feelings on winning the coveted Awards in different categories and also their views on the news broadcasting industry in India today...

exchange4media Staff Sep 5, 2011 10:46 AM

Brand Curry assigned creative & media biz of Ambience Mall

Brand Curry has bagged the creative and media mandates for Ambience Group’s Ambience Mall Gurgaon and Ambience Mall Vasant Kunj. A pitch that was called two months ago saw the participation of four more agencies, including Ignite Mudra, Draftfcb Ulka, Purple Focus and Myoho Creative. Spends are estimated to be in the vicinity of Rs 6-7 crore.

Deepika Bhardwaj Sep 5, 2011 10:39 AM

Ad Review: HomeShop18’s mantra to get used to ‘clicking’ with emotions

HomeShop18.com has unveiled its new TVC, titled ‘India Shops Online at HomeShop18.com.’ The campaign is an effort of Homeshop18 to fortify its online presence, along with its strong footprints as a television channel. A look at the campaign and what the ad-frat thinks about the creative execution...

Deepika Bhardwaj Sep 5, 2011 10:19 AM

Pitch Exclusive: Ford India - Grit in Wheels

Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.

Ruchika Kumar Sep 5, 2011 9:57 AM

Volkswagen Jetta’s social media campaign takes Twitter by storm

With the launch of the new Volkswagen Jetta, Grey Digital has designed a social media campaign, wherein popularising the ‘#anything4jetta’ hashtag on Twitter was one of the major parts of the campaign. The hashtag had been the top trending topic on Twitter in India over the past couple of days.

Shubhi Tandon Sep 5, 2011 9:18 AM

Hindustan Media Ventures on Forbes list

Hindustan Media Ventures Ltd (HMVL) has been named by Forbes as one of the Best Under A Billion companies in the Asia-Pacific region. It is one of the 35 Indian companies that have found a place on Forbes Asia’s list of 200. HMVL, publisher of Hindi daily Hindustan, is the only Indian media company to make it to the list.

exchange4media Staff Sep 5, 2011 9:00 AM

Celebrating Onam – Part 3: Advertisers remain strong on print

Continuing with our series on how the South is gearing up for Kerala’s biggest festival Onam, Part 3 takes a look at the various initiatives that print, digital and radio mediums are taking to attract both consumers and advertisers...

Sai Prasanna Sep 5, 2011 8:58 AM

Radio Desibeat, Dbase4mediagroup in strategic marketing pact

Radio DesiBeat, a US-based 24x7 Bollywood radio station and a division of Entertainment Ecosystem Inc, has tied up with Dbase4mediagroup as their strategic partner for marketing and promotional activities.

exchange4media Staff Sep 5, 2011 8:40 AM

News channels demand monthly TAM ratings

The News Broadcasters Association has initiated a conversation with TAM Media Research to change data release frequency from weekly to monthly. While the conversation has just begun, industry stakeholders such as media agencies believe the suggestion is a step backward.

Noor Fathima Warsia Sep 5, 2011 8:35 AM

Mindshare Chennai re-energises focus on local marketers

Mindshare Chennai has made a key addition in its south leadership team with the appointment of Kavitha Srinivasan as Partner - Client Leadership. She would be reporting to Chirantan Chandran, Principal Partner, Client Leadership, Mindshare South & East. Mindshare has made Chennai the hub for markets such as Kerala and Andhra Pradesh, and the agency looks to place special focus on local advertisers.

Noor Fathima Warsia Sep 5, 2011 8:33 AM

Span boosts digital ops; brings in Kshitiz Randhir Shori as Biz Head

Close on the heels of winning the Rs 200-crore Incredible India account, Span Communications has decided to strengthen its digital operations, creating a separate business unit altogether. While Kshitiz Randhir Shori has been brought on board to head the unit, plans are afoot to set up a dedicated digital team in order to expand the bouquet of offerings to clients.

Deepika Bhardwaj Sep 5, 2011 8:31 AM

<b>Neville Taraporewalla</b>, Country Director, Advertising and Online, Microsoft India Pvt Ltd

I think measurement in any business is really important. In fact, as ensuring targeted audiences and driving customised marketing campaigns starts becoming increasingly important, digital will emerge as a hugely powerful medium. However, a critical aspect that brand owners must realise is that in addition to measuring the immediate outcome, they need to evaluate the efficacy of digital media in the long term as well. This is because the true power of the medium is that it allows for long term brand conversations that eventually create brand engagement with the end consumer.

exchange4media Staff Sep 5, 2011 12:00 AM

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