Date-wise News
Frog Walks Out to launch unique social media campaign for doughnut major Krispy Kreme

This will come as an extension to Krispy Kreme digital media strategy to create doughnut eating occasion for consumers

exchange4media Staff Jun 9, 2014 3:53 PM

Sony AATH to offer Bengali feed for FIFA World Cup

The channel will telecast 56 FIFA matches in Bengali, and provide its audience with a unique viewing experience that has never been done before on satellite TV. As a strategic move

exchange4media Staff Jun 9, 2014 3:46 PM

Maxus brings Navin Khemka on board as Managing Partner, North & East

Khemka will also be responsible for new business development across the country. He will report to Kartik Sharma, MD, Maxus South Asia. His last appointment was with ZenithOptimedia

Priyanka Mehra Jun 9, 2014 9:49 AM

Media spends from telecom unlikely to increase in near future: Experts

Senior stakeholders in the sector feel that the sector in general advertises a lot. In case there is an increase of investment in the sector, the capital will be channelised to set the infrastructure of the sector right

Abhinav Trivedi Jun 9, 2014 9:17 AM

Indian television's relationship with its political class is changing: Arnab Goswami

Political parties have woken up to media. But we journalists will have to be on our guard to see that we are driven by our own judgement & not that of political parties, says Times Now's Editor-in-Chief in an exclusive conversation

Priyanka Mehra Jun 9, 2014 9:06 AM

Arvind Gupta on how digital media became BJP's election-winning ally

Speaking at exchange4media's IDMA 2014, the head of BJP’s IT cell, Arvind Gupta elaborates on the party's efficient & progressive use of social media & how digital will play a greater role in all political campaigns

Abhinn Shreshtha Jun 9, 2014 8:43 AM

Maxus brings Navin Khemka on board as Managing Partner, North & East

Khemka will also be responsible for new business development across the country. He will report to Kartik Sharma, MD, Maxus South Asia. His last appointment was with ZenithOptimedia

Priyanka Mehra Jun 9, 2014 8:41 AM

Social for business - a myth or reality?

Irfan Khan, Head, Marketing & Strategic Alliances, TO THE NEW, lays down six focus areas that when collectively targeted, will result in tangible business performance on social channels

Irfan Khan Jun 9, 2014 8:39 AM

Cinema advertising : The 70mm impact

Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% YOY, faster than online, radio or overall advertising growth

Haresh Nayak Jun 9, 2014 8:30 AM

&pictures launches brand film made by Nagesh Kukunoor & Scarecrow Communications

'Sapnon ki Udaan' reflects the changing mindset of the typical Indian movie goer and also connects with the idea of the consumer as a self-assured Indian who dreams of making it big while staying rooted to values

exchange4media Staff Jun 9, 2014 8:27 AM

Red Ink Awards announced; Mrinal Pande honoured with Lifetime Achievement Award

I&B Min Javadekar underlined govt's commitment to press freedom. Arnab Goswami, Rajdeep Sardesai & Piyush Pandey engaged in a spirited panel discussion at the 4th edition of the awards

exchange4media Staff Jun 9, 2014 8:23 AM

V Narayanan moves from Maxus to Motivator as Chief Growth Officer

Narayanan will be responsible for driving strategy for the north region and new business development nationally. Prior to the promotion, he was General Manager, North, Maxus

exchange4media Staff Jun 9, 2014 8:18 AM

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald’s India

Radio as a platform has a better reach than most other mediums and it is a powerful ancillary for ensuring ‘call to action’ from print and other media, however it cannot be used in isolation. Instead of radio being an advertising afterthought, it can be a pretty great source of inspiration. In the age of social media and composing tweets, radio doesn't seem quite so limiting.

exchange4media Staff Jun 9, 2014 12:00 AM

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