Ralph Buchi, President, Axel Springer International, sees India as a key market, where the Axel Springer journey has only just begun. In a conversation with exchange4media, he stated, “In the next 5-10 years, our revenue in India would be a large part of our international revenues.”
While the Indian Readership Survey (IRS) results have shown negative trends for special interest periodicals, business magazines, though with low readership base, continue to grow over the years with proliferation in titles and targeted content. Healthy growth is seen across titles, except for Business India and Business & Economy.
The success of brands like Hair Xpreso from Jawed Habib, Quaker Oats, Flipkart.com and the Shiva Trilogy books by Amish Tripathi are a few examples that show that if applied rightly, marketing principles can work wonders for the undermarketed categories too...
The Sun Group has launched a new Malayalam channel exclusively for children – Kochu TV. The channel will have a mix of entertainment and informative programmes such as animations, adaptations of popular Hollywood movies, and educational programmes. This is the third Malayalam channel and the fourth kids’ channel from the Group.
Dainik Bhaskar Group has launched the fourth edition of Dainik Divya Marathi from Ahmednagar last week. After the launch of the Aurangabad, Nasik and Jalgaon editions within a period of six months, Dainik Divya Marathi has now expanded to four cities in Maharashtra.
As the media market grows increasingly complex and fragmented, more than ever the industry needs to prove that out-of-home can truly prosper. While not cheap, sound research standardised across multi-markets and regions is the answer, believes Haresh Nayak, Managing Director, Posterscope Group India.
Surge Media, a mall media solutions agency, is planning to expand its presence to eight cities by the end of this fiscal. It has started off by opening up offices in Mumbai and Bangalore after Delhi and plans to capture 70-80 per cent of the market share in Bangalore.
Within four years of its launch, ‘Dare’, the monthly magazine from CyberMedia Group, has dropped its print edition. The October edition, which is already on the newsstands, is the last print edition of the magazine. ‘Dare’ will now be available online, mostly free of cost.
Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones.
Internet Moguls has been assigned the social marketing duties of the Chhattisgarh Tourism Board. Confirming the win, Avijit Arya, CEO & Founder, Internet Moguls said, “This is our first government social media account”, and added that it was their knowledge and expertise in the travel and hospitality sector that gave them the edge over others competing for the business.
Radio City has launched a modern avatar of the Epic ‘Ramayana’ with the exclusively crafted ‘Raghu Charit Manas’. This unique feature has been introduced in Radio City across 13 markets. This apart, Radio City is looking to strengthen its listener connect with several on-air programming initiatives this Diwali.
Sunil Doshi, who is known to have dabbled with various ventures, including talent management and television through Lumiere, is all set with another project to address employee issues in a cutthroat competitive environment. And Lowe Lintas is one of the first takers for Doshi’s latest venture, Reboot.