Date-wise News
We are only at the beginning of our journey in India: Ralph Buchi, Axel Springer?blur=25

Ralph Buchi, President, Axel Springer International, sees India as a key market, where the Axel Springer journey has only just begun. In a conversation with exchange4media, he stated, “In the next 5-10 years, our revenue in India would be a large part of our international revenues.”

Noor Fathima Warsia Oct 18, 2011 2:48 PM

Marketing Unplugged: Plan B to her wallet?blur=25

After taking up the issue of innovation in pricing leading to strong brands being built, this fortnight Suman Srivastava in his blog Marketing Unplugged tackles the issue of innovation in distribution...

Suman Srivastava Oct 18, 2011 11:50 AM

Radio Mirchi joins hands with Kingdom of Dreams as official radio partner?blur=25

Radio Mirchi and Kingdom of Dreams have joined hands to treat Delhiites with the best of entertainment. Radio Mirchi will introduce two interesting on-air properties along with contests.

exchange4media Staff Oct 18, 2011 10:48 AM

 IRS 2011 Q2: Business magazines grow by 19 pc over 2009 R1?blur=25

While the Indian Readership Survey (IRS) results have shown negative trends for special interest periodicals, business magazines, though with low readership base, continue to grow over the years with proliferation in titles and targeted content. Healthy growth is seen across titles, except for Business India and Business & Economy.

Nitin Pandey Oct 18, 2011 10:43 AM

Pitch Exclusive: Marketing the unusual?blur=25

The success of brands like Hair Xpreso from Jawed Habib, Quaker Oats, Flipkart.com and the Shiva Trilogy books by Amish Tripathi are a few examples that show that if applied rightly, marketing principles can work wonders for the undermarketed categories too...

exchange4media Staff Oct 18, 2011 9:29 AM

Sun TV Network beefs up bouquet with Malayalam kids’ channel Kochu TV?blur=25

The Sun Group has launched a new Malayalam channel exclusively for children – Kochu TV. The channel will have a mix of entertainment and informative programmes such as animations, adaptations of popular Hollywood movies, and educational programmes. This is the third Malayalam channel and the fourth kids’ channel from the Group.

Sai Prasanna Oct 18, 2011 8:49 AM

Dainik Divya Marathi launched from Ahmednagar?blur=25

Dainik Bhaskar Group has launched the fourth edition of Dainik Divya Marathi from Ahmednagar last week. After the launch of the Aurangabad, Nasik and Jalgaon editions within a period of six months, Dainik Divya Marathi has now expanded to four cities in Maharashtra.

exchange4media Staff Oct 18, 2011 8:48 AM

Guest Article: It all comes down to research, of course?blur=25

As the media market grows increasingly complex and fragmented, more than ever the industry needs to prove that out-of-home can truly prosper. While not cheap, sound research standardised across multi-markets and regions is the answer, believes Haresh Nayak, Managing Director, Posterscope Group India.

Haresh Nayak Oct 18, 2011 8:48 AM

Surge Media on expansion drive; enters Bangalore?blur=25

Surge Media, a mall media solutions agency, is planning to expand its presence to eight cities by the end of this fiscal. It has started off by opening up offices in Mumbai and Bangalore after Delhi and plans to capture 70-80 per cent of the market share in Bangalore.

Sai Prasanna Oct 18, 2011 8:46 AM

Vijay Kapoor joins QuikRelations as CEO?blur=25

Vijay Kapoor has been brought on board as Chief Executive Officer of QuikRelations, a PR consultancy having pan-India operations through its network offices in 20 states of the country. Kapoor is a veteran of many media and services conglomerates.

exchange4media Staff Oct 18, 2011 8:45 AM

‘Dare’ drops print edition; goes digital?blur=25

Within four years of its launch, ‘Dare’, the monthly magazine from CyberMedia Group, has dropped its print edition. The October edition, which is already on the newsstands, is the last print edition of the magazine. ‘Dare’ will now be available online, mostly free of cost.

Nitin Pandey Oct 18, 2011 8:45 AM

Neo Sports beefs up programming line-up; 17 new shows in the pipeline?blur=25

Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones.

Suraj Ramnath Oct 18, 2011 8:44 AM

Chhattisgarh Tourism Board chooses Internet Moguls as its social media agency?blur=25

Internet Moguls has been assigned the social marketing duties of the Chhattisgarh Tourism Board. Confirming the win, Avijit Arya, CEO & Founder, Internet Moguls said, “This is our first government social media account”, and added that it was their knowledge and expertise in the travel and hospitality sector that gave them the edge over others competing for the business.

Shree Lahiri Oct 18, 2011 8:37 AM

Radio City builds up the Diwali buzz with programming initiatives?blur=25

Radio City has launched a modern avatar of the Epic ‘Ramayana’ with the exclusively crafted ‘Raghu Charit Manas’. This unique feature has been introduced in Radio City across 13 markets. This apart, Radio City is looking to strengthen its listener connect with several on-air programming initiatives this Diwali.

Priyanka Nair Oct 18, 2011 8:33 AM

AdAsia 2011: 900 delegates and counting...?blur=25

AdAsia 2011 is well on track to close in on its internal target of 1,000-1,200 delegates. The organising committee has begun this week with 900 delegates, coming from 22 countries, already locked in.

Noor Fathima Warsia Oct 18, 2011 8:31 AM

Uday Kumar Varma appointed I&B Secretary?blur=25

Uday Kumar Varma has been appointed as Secretary, Ministry of Information and Broadcasting (MIB) by the Appointments Committee of the Cabinet (ACC) on October 17, 2011. He is currently the Secretary, Ministry of Micro, Small and Medium Enterprises.

exchange4media Staff Oct 18, 2011 8:29 AM

Sunil Doshi launches employee reward programme Reboot?blur=25

Sunil Doshi, who is known to have dabbled with various ventures, including talent management and television through Lumiere, is all set with another project to address employee issues in a cutthroat competitive environment. And Lowe Lintas is one of the first takers for Doshi’s latest venture, Reboot.

exchange4media Staff Oct 18, 2011 8:27 AM

JWT Mindset bags Vijay Home Appliances biz?blur=25

JWT Mindset Hyderabad has won the Vijay Home Appliances Ltd account in a pitch that involved Ogilvy and other leading agencies in the South. This is the first major win for the agency after its acquisition by JWT.

exchange4media Staff Oct 18, 2011 8:26 AM