Radio Mirchi joins hands with Kingdom of Dreams as official radio partner

Radio Mirchi and Kingdom of Dreams have joined hands to treat Delhiites with the best of entertainment. Radio Mirchi will introduce two interesting on-air properties along with contests.

by exchange4media Staff
Published - Oct 18, 2011 10:48 AM Updated: Oct 18, 2011 10:48 AM
Radio Mirchi joins hands with Kingdom of Dreams as official radio partner

Radio Mirchi and Kingdom of Dreams have joined hands to treat Delhiites with the best of entertainment. Radio Mirchi will be launching special on air-properties like ‘Mirchi Monday Manoranjan’ and ‘Mirchi Pe Shukra Hai Shukrawar Hai’ through which the FM station will its listeners an opportunity to win free passes to Kingdom of Dreams.

Through these new shows, Radio Mirchi listeners will get a chance to witness the Bollywood musical ‘Zangoora’ and other such shows. Radio Mirchi listeners will also get a glimpse of the much popular ‘Culture Gully’ at Kingdom of Dreams, an elaborate boulevard of culture, arts & crafts and cuisines that displays Indian culture through food, shopping, cultural entertainment and the kinds.

Announcing the partnership, Sachin Tagra, Vice President, Cluster Head at ENIL, Times Group, said, “We are extremely proud to form an association with the extraordinarily distinctive, live entertainment destination, Kingdom of Dreams. Radio Mirchi has always been at the forefront of customising its content to provide superlative entertainment experience to its listeners and continues to be the No. 1 brand in the radio space nationally. This association will allow Radio Mirchi to bring the best of the entertainment treats to delight the Delhi listeners.”

Saurabh Kaushik, Senior Manager - Marketing & Media Management, Kingdom of Dreams, added here, “It gives us immense pleasure to partner with India’s and Delhi’s number one radio station, Radio Mirchi, taking our unique initiative to the audiences. We have always endeavoured to entertain the audiences selectively bringing the most distinguished talent from across the globe. We hope to build a long lasting relationship with Radio Mirchi to offer superior entertainment experience to our audiences.”

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