Date-wise News
ITV Network ropes in RK Arora as CEO

Arora will be responsible for expansion plans and providing strategic leadership for all aspects of the business

exchange4media Staff Nov 6, 2012 8:53 PM

Channels extend on-air identities off screen

In a bid for greater consumer connect, channels are venturing into uncharted territories by launching cafés to board games

Synjini Nandi Nov 6, 2012 8:48 PM

Bigg Boss leads the social media race, KBC follows

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Saloni Surti Nov 6, 2012 8:42 PM

Harindra Singh receives Rashtriya Udyog Ratna Award

The Percept Vice-Chairman & MD received the Award for his performance and contribution to the entertainment, media and communication industry

exchange4media Staff Nov 6, 2012 8:32 PM

Yahoo! completes first-ever Agency Hack in India

Ad agencies competed in a 24-hour ‘Hackathon’ to build prototype solutions. Webchutney won the Gold for its hack ‘Y! Loo’

exchange4media Staff Nov 6, 2012 8:16 PM

Guest Column: Adapt or vanish – Haresh Nayak

The OOH industry follows a ruthless Darwinian trajectory. To succeed, we need to be associated with the future, says the MD of Posterscope

Haresh Nayak Nov 6, 2012 8:14 PM

Ray-Ban: Teaching lessons in smart in-movie placement

From Dabangg to Rowdy Rathore, leading Bollywood men cannot do without their Ray-Bans...

Twishy Nov 6, 2012 8:03 PM

DDB Mudra Delhi beefs up creative team with 2 new hires

Mahesh Parab and Talha Bin Mohsin have been roped in as ECDs and will lead the creative teams of all of DDB Mudra Delhi’s clients

exchange4media Staff Nov 6, 2012 7:46 PM

India Yamaha Motor goes door to door to promote Ray

The initiative involves a cavalcade of six young women travelling on Yamaha Ray scooters throughout various youth touch points over a period of nine days

exchange4media Staff Nov 6, 2012 7:27 PM

Chennai DAS deadline deferred again

The next hearing of the petition filed by CMCOA for extension of deadline for 3 months will take place on Nov 9

exchange4media Staff Nov 6, 2012 7:18 PM

The Times of India enters Aurangabad

The Aurangabad edition of TOI will compete directly with current players Aurangabad Express, Asia Express and Lokmat Times

Abid Hasan Nov 6, 2012 7:16 PM

RBNL launches Big Magic International in Australia

The launch follows RBNL’s recent entry into Canada & the US. Konnec TV has been signed on as distribution partner

exchange4media Staff Nov 6, 2012 7:16 PM

SapientNitro launches digital customer engagement platforms

Sapient EngagedNowSM gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels

exchange4media Staff Nov 6, 2012 6:52 PM

Bigg Boss leads the social media race, KBC follows

Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions

Saloni Surti Nov 6, 2012 1:40 AM