The Times of India enters Aurangabad

The Aurangabad edition of TOI will compete directly with current players Aurangabad Express, Asia Express and Lokmat Times

e4m by Abid Hasan
Published: Nov 6, 2012 7:16 PM  | 2 min read
The Times of India enters Aurangabad

Keeping in line with its focus on strengthening foothold in non metros of the country, The Times of India launched it Aurangabad edition last week. 

The English daily plans to widen its reach in Maharashtra and Southern India. A couple of days ago, we also saw the launch of TOI in Visakhapatnam.

Aurangabad Express, Asia Express and Lokmat Times are current English newspaper players in Aurangabad.

The Times of India was earlier present in Aurangabad through its Pune edition and before that, through Maharashtra Times. The dedicated new edition for Aurangabad will offer more local news and target local advertisers.

Talking about the competition and promotion strategy, Rahul Kansal, Executive President, Bennett Coleman & Co said, “TOI is a strong national and global newspaper. Now with local city content, it will be the best English newspaper in Aurangabad, giving the reader a wholesome product along with various supplements. TOI also has a host of reader engagement campaigns planned for Aurangabad to be rolled out in the coming months.”

As Aurangabad is the tourism capital of India, the newspaper will be promoted by celebrating the city’s rich heritage and phenomenal industrial growth with print, radio and outdoor medium, added Kansal.

The cover price of the paper is Rs 3. The TG is affluent English readers with high disposable income, along with the youth. The paper will propose city-centric supplements, in addition to the regular supplements that TOI offers.

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