Date-wise News
Seckold takes over from Leela Nair, who will be leaving the organisation for personal reasons
exchange4media Staff 19-August-2013
Seckold takes over from Leela Nair, who will be leaving the organisation for personal reasons
exchange4media Staff 19-August-2013
Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?
The win follows a multi-agency pitch involving seven agencies. BBH India is now solely in-charge of developing the brand architecture & the brand positioning of DSP BlackRock
exchange4media Staff 19-August-2013
Surge in ad spends from some sectors, digitisation and increase in ad rates has propelled revenues for most broadcasters in the first quarter of FY 2014
Abhinav Trivedi 19-August-2013
Glenn Parker, VP APAC, Getty Images talks about the company's new leadership, tie-ups & focus on building rich local content to enhance presence in the region
In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG
As part of its re-structuring strategy, the company has laid off around 300 employees from its editorial and technical departments
exchange4media Staff 19-August-2013
Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life
A fragile naval defence only weakens the country’s strength as it goes on to accept foreign junk & undermines its own capabilities in engineering, says Annurag Batra of exchange4media
Industry insiders & broadcasters have chosen to remain silent over I&B Minister’s suggestion to TRAI on postponing the introduction of 10+2 regulation till Dec 2014
Abhinav Trivedi 19-August-2013
Till now, news related to Uttarakhand and Dehradun was available on the newspaper's main website
exchange4media Staff 19-August-2013
It’s a fierce market with cutthroat competition. A powerful competitor can drive up Costs Per Click on Google and make the model unsustainable to others. There are hundreds of such tactics being employed by digital marketers to increase their mind and wallet share and one has to be on the ball and quick/ready to adapt. But that’s also where a solid brand name and the quality of your product and servicing come to play.
exchange4media Staff 19-August-2013
Big Data doesn’t necessarily tell the truth, it can be manipulated. I am not saying that statistics and research are not valid. If the data is good and can be used in the correct way to give you insights, not answers, then I am fine with it. The lie of Big Data is that it gives you answers. It doesn’t. Big Data gives you insights, from which you need to derive insights. It doesn’t tell you as a marketer or an agency ‘go do that’, which is what people think. It also keeps people away from using their instincts and common sense at times.
exchange4media Staff 19-August-2013
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