Video: "Digital lets brands have one-on-one communication with consumers"

Brands need to adopt digital as the main creative idea & then take it through 360 degrees across different media, says Sanjay Tripathy, Executive VP, Marketing & Direct Channels, HDFC Life

e4m by Priyanka Nair
Updated: Aug 19, 2013 8:11 AM
Video: "Digital lets brands have one-on-one communication with consumers"

Brands from the Banking, Financial Services and Insurance (BSFI) sector are taking to digital media in a big way. According various media reports, HDFC Life is one of the brands from the BSFI sector that has a huge presence on the internet, with over 30 per cent of the media spends allocated to digital media.

After launching some interesting digital campaigns, HDFC Life is now aiming to soon get active on mobile. The brand is in the process of developing mobile assets such as a website and other interactive applications, which the brand believes will connect the dots between HDFC Life on mobile and the consumer. It may be recalled that HDFC Life was one of the first BFSI brands that launched its TVC first on YouTube last year to get real feedback on its campaign.

At The CMO League, an exchange4media initiative, we caught up with Sanjay Tripathy, Executive VP, Marketing and Direct Channels, HDFC Life for a quick chat on how digital is changing brand communication today.

Tripathy remarked, “Earlier, an integrated idea use to revolve around television campaigns, but with the evolving digital media, creativity has taken a new route. It’s time for brands to think digitally.”

Watch the video to know more on what Tripathy shared…

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