sanjay-tripathy

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 31-July-2018

Tripathy's social media post on his BMW bonnet catching fire and expressing his disappointment with the brand goes viral

Misbaah Mansuri 14-November-2017

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha 23-August-2016

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

Sarmistha Neogy 16-August-2016

With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life

exchange4media Staff 13-June-2016

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff 09-March-2016

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Sarmistha Neogy 15-February-2016

Here are some promises industry honchos have made to themselves by way of New Year resolutions

exchange4media Staff 06-January-2016

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado 21-October-2015

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado 21-October-2015

Sanjay Tripathy, Senior Executive Vice President at HDFC Life is the new Vice Chairman and Radhesh Uchil takes over as CEO of MRUC

exchange4media Staff 16-October-2015

Although a digital measurement currency is the need of the hour, marketers expect no immediate increase in digital spends as an impact of the measurement results

Abid Hasan 01-September-2015

Zee competes with Times Now, India Today TV, NDTV 24X7 and CNN-IBN, who have already set their own identity in the genre. What should Zee's strategy be to woo audience and advertisers alike?

exchange4media Staff 27-August-2015

The campaign, conceptualised by Leo Burnett, points out how important financial support is to fight the battle of cancer

Sarmistha Neogy 11-August-2015

GroupM’s CVL Srinivas, Maruti Suzuki’s Manohar Bhat, HDFC Life’s Sanjay Tripathy, Idea’s Sashi Shankar, Vini Cosmetics’ Darshan Patel and OLX’s Amarjit Singh Batra

exchange4media Staff 22-April-2015

GroupM’s CVL Srinivas, Maruti Suzuki’s Manohar Bhat, HDFC Life’s Sanjay Tripathy, Idea’s Sashi Shankar, Vini Cosmetics’ Darshan Patel and OLX’s Amarjit Singh Batra

exchange4media Staff 22-April-2015

GroupM ESP's Indian Sports Sponsorship Report said that on-ground sponsorship for cricket reduced to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013. Could it be because of clutter, prices, or competition? We explore the reasons

Collin Furtado 21-April-2015

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado 09-March-2015

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado 13-February-2015

The digital-first ad brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"

Ankur Singh 04-February-2015

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